Young skin is smooth, firm, hydrated and has a healthy skin barrier, but as we grow older, it begins to lose these properties. Say hello to wrinkles, sagging, persistent dryness and reduced radiance. Our skin seems to recover and repair itself less quickly too. We use moisturising creams and serums to counteract this, but it can sometimes feel like they’re not being absorbed, or are doing nothing at all. A consumer study carried out by Olay on 180 women in China found that 89% feel that skin self-repair weakens with age, and 78% feel that product absorption on skin is not as good as years ago.
Why your skin starts to show signs of ageing
Skin expert Olay has carried out 10 years of research into why our skin shows signs of ageing, using cutting-edge techniques in areas like cellular biogenetics (how cells produce and consume energy). The results revealed that cells’ energy levels are at their prime in young skin. But there’s a sharp decline in these levels, and cells’ ability to renew, between a woman’s 20s and 60s. This explains all our ageing signs, including wrinkles and loss of firmness.
From the very first drop
What we need, then, is to reverse the decline in cells’ energy levels, and that’s exactly what Olay Regenerist Miracle Boost Youth Pre-Essence ($39.90) promises to do. It contains advanced active ingredients that are designed to boost surface cell metabolism and renewal. From the first drop, the luxurious water–oil emulsion begins to renew a million skin cells. With regular use it boosts energy levels so your skin behaves more like younger skin. On its own, it hydrates skin,1 visibly reduces fine lines and pores, firms and leaves it feeling smooth and soft.2 But it’s in partnership with the Olay Regenerist Micro-Sculpting Cream that the magic really begins.
Apply the Olay Miracle Boost Youth Pre-Essence to cleansed skin (the special dropper means that you always get the correct dose), then the Olay Regenerist Micro-Sculpting Cream($49.90). Using the two together means two times more anti-ageing actives penetrate the skin.3 According to Olay the result is skin that looks up to 10 years younger: 4 Firmer, with fewer wrinkles and better hydration levels.5
Olay Regenerist Micro-Sculpting Cream was launched in 2014 and is a bestselling anti-ageing moisturiser, thanks to ingredients like elastin-boosting lys’lastine, antioxidant olive extract and reparative amino-peptides. It also has niacinamide – aka vitamin B3 – which is said to accelerate skin cell renewal.
Just for you!
Olay Regenerist Miracle Boost Youth Pre-Essence and Regenerist Micro-Sculpting Cream are available from Watsons and Guardian. From November 1-30 2016, get a 30 per cent discount on Olay Micro-Sculpting Cream when you buy through Lazada – click here for more information.
1 Clinical test on 56 women in Beijing, 2013.
2 Based on P&G Consumers Survey among 44 consumers after using Olay Regenerist Miracle Boost Youth Pre-Essence in Beijing and Shanghai, 2014.
3 Versus Olay Regenerist Micro-Sculpting Cream alone, based on in-vitro clinical study in USA, 2014.
4 Based on third-party clinical studies on 30 -women in Germany, 2006
5 Based on P&G Clinical Studies, 2006 – 2014
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