Good news for the eco-friendly, environmentally-friendly and cruelty-free crowd. There’s a growing appetite for vegan beauty products globally and the beauty brands are responding positively.
In addition to concerns regarding health and safety and an increasing importance placed on environmental issues, means that natural substitutes such as plant- and mineral-based ingredients are becoming increasingly popular within the industry, the report states.
In the US, the vegan cosmetics market is predicted to surpass a value of USD 3.16 billion by 2025. The past few years have seen a rise in popularity of vegan and cruelty-free beauty brands eschewing ingredients that come from or are tested on animals, with headline brands such as Kat Von D, Too Faced, Urban Decay and Fenty Beauty by Rihanna leading the way.
Cult cosmetics brand Milk Makeup declared itself 100% vegan back in March, after eliminating animal-based products such as honey, beeswax and collagen from its formulas, while this week saw stationery company Crayola launch a vegan beauty line with Asos.
Click through our gallery to check out Her World’s picks of feel-good, guilt-free, eco-friendly buys from Guardian.