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Good news for the eco-friendly, environmentally-friendly and cruelty-free crowd. There’s a growing appetite for vegan beauty products globally and the beauty brands are responding positively.
In addition to concerns regarding health and safety and an increasing importance placed on environmental issues, means that natural substitutes such as plant- and mineral-based ingredients are becoming increasingly popular within the industry, the report states.
In the US, the vegan cosmetics market is predicted to surpass a value of USD 3.16 billion by 2025. The past few years have seen a rise in popularity of vegan and cruelty-free beauty brands eschewing ingredients that come from or are tested on animals, with headline brands such as Kat Von D, Too Faced, Urban Decay and Fenty Beauty by Rihanna leading the way.
Cult cosmetics brand Milk Makeup declared itself 100% vegan back in March, after eliminating animal-based products such as honey, beeswax and collagen from its formulas, while this week saw stationery company Crayola launch a vegan beauty line with Asos.
Click through our gallery to check out Her World’s picks of feel-good, guilt-free, eco-friendly buys from Guardian.
https://www.herworld.com/beauty/vegan-beauty-trend-kat-von-d-urban-decay-fenty-cosmetics-cruelty-free/
9 feel-good and guilt-free eco-friendly beauty buys from Guardian
Non-greasy hydration all over
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Aveeno Daily Moisturizing Lotion Sheer Hydration, $16.90 for 350ml
Aveeno is mindful about creating packaging that uses less material, as well as incorporating both recycled and recyclable material. Plus, we love this skin-loving lotion that goes on sheer, absorbs easily and leaves skin feeling hydrated and still fresh, even on a warm, clammy day.
For soft, silky hair
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Hask Cactus Water Weightless Moisture Leave-In Conditioner, $18.90 for 178ml
Strictly cruelty-free, this brand reportedly never tests on animals. And we love this fuss-free leave-in conditioner has cactus water to help hair retain moisture so that it is silky soft to the touch and yet feels weightless and bouncy.
A minty fresh shower experience
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Original Source Mint and Tea Tree Shower Gel, $6.50, for 250ml
Carrying a vegan trademark, this brand does not test on animals and contains no animal ingredients. We love the tingly, super refreshing shower experience it gives, great for helping you to wake up and leave you raring to go in the mornings, thanks to mint essential oils and mint leaf extracts. Zing!
A foamy face wash
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Senka Speedy Pw Airy Touch, $13.90 for 150ml
This skin-cleansing brand is under the Shiseido group, which has officially removed microbeads from its products since April 2014 as these exfoliating beads were found to be made of plastic and is detrimental to marine life and toxic to humans. This foaming facial wash has the loveliest souffle lather that is super gentle on the skin and yet effectively cleanses impurities.
For clean, bouncy hair
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Botaneco Garden Trio Oil Shampoo (Repair & Strengthen), $11.90 for 500ml
Offering wholesome beauty products, this hair and body care brand uses mostly eco-certified oils. And this shampoo boasts a powerhouse of good-for-locks oils like babassu, baobab and chufa oils. These help to strengthen, condition and repair damaged strands.
A face serum for the healthiest skin ever
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Sukin Super Greens Facial Recovery Serum, 30ml for $21.90
This Australian made brand uses ingredients that are naturally derived, cruelty free, non GMO (genetically-modified organisms) and vegan. All the formulations are reportedly 100 percent carbon neutral and biodegradable, and this refreshing daily skin serum is no exception. It boasts kale, spirulina, chlorella and parsley as its key ingredients – green goodness that promise to keep skin youthful and in the pink of health.
A cushion foundation with good coverage
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Aprilskin Perfect Magic Cover Fit Cushion, $47
AprilSkin promises to be completely cruelty-free and fragrance-free, making it a choice cosmetic brand for those who have sensitive skin and want to be more eco-friendly. This cushion foundation is a great choice for those with oily and combination skin as it offers higher coverage and doesn’t come off too dewy looking. It also moisturises skin to balance the skin.
A pore-purifying cleanser
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Skinfood Egg White Perfect Pore Cleansing Foam, $18.90 for 150ml
This brand is strictly cruelty-free and reportedly never tests on animals. And this gentle cleansing foam is great for deep cleansing your face without leaving it tight and stripped. It whisks away excess oil and grime, keep pores clear and also refines the skin texture.
For soap bar fans
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Biologika Organic Soap Lavender, $5.20
Biologika is an Australian body care range said to be made with natural and organic ingredients, is not tested on animals, and is vegan friendly and environmentally responsible. This certified organic and biodynamic soap bar has lavender flower extracts, safflower, avocado and macadamia oil, all at the affordable price tag too.
ALSO READ: Is cruelty-free makeup the next major beauty trend?
