SK-II It guy Utt and It girl Sara Wee

Skincare brand SK-II redefines the “It” factor by introducing their first-ever It Guy and It Girl. The It Guy has been revealed to be host and former MTV VJ Uttsada Panichkul while the It Girl is local musician Sara Wee from band 53A.

Utt and Sara both shared that they achieved their “It” status with the SK-II’s iconic Facial Treatment Essence. According to the brand, the winning “It” combination lies in confidence, relevance to the current scene, the ability to inspire others and having well-maintained skin.

“Since SK-II’s discovery of Pitera more than 35 years ago, SK-II has continued to pioneer new and breakthrough discoveries around Pitera for women and men around the world. We are excited to bring to life Pitera’s moments of proof through our first-ever “It Guy” and “It Girl” personalities—Uttsada Panichkul and Sara Wee,” explained Shuqi Fu, P&G Communications Manager, Singapore.

SK-II’s Facial Treatment Essence is available from $99 at all SK-II beauty counters in Singapore.