WHAT: Cult New York brand of nail polish Priti NYC is completely non-toxic. It doesn’t contain oluene, formaldehyde or DBPs and is completely safe for people with sensitivities, who are pregnant or suffer from allergies.

Priti NYC Polishes green polishes
Priti NYC Polishes matte colours
Priti Princess collection nail polishes

The brand also has a range of these non-toxic nail polishes just for little girls; it’s called The Priti Princess collection (pictured above bottom) and is designed by an 8-year-old. These nail varnishes even glow in the dark!

Priti NYC was created by former model Kim D’Amato while she was pregnant and looking for a “more organic” lifestyle. It is said to be “fast drying, chip resistant, super glossy and cruelty-free” and comes in over 100 different colours and textures including metallic, matte and neon shades.

The brand also has a Soy Polish Remover which is 100 per cent biodegradable, non-toxic, and non-carcinogenic and comes in a recyclable bottle. It has no acetone, no petroleum, leaves hands moisturised and has a citrus scent.

Priti NYC Polishes have created bespoke colours for lots of fashion designers’ shows, including Stella McCartney, Izaac Mizrahi, Donna Karan, Tommy Hilfiger and Proenza Schouler; and have been worn by celebs like Lady Gaga, Natalie Portman, Stella McCartney, Jessica Alba, Alicia Keys and Miranda Kerr.

Priti NYC Polishes are available from Vedure NailSpa at Verdure Wheelock Place, #04-06, 501 Orchard Road, 238880, Tel: 6732 6448 or email wheelock@verdure.com and Verdure Marina Bay Sands Robinsons, #B2-09 Marina Bay Sands Robinsons, 2 Bayfront Avenue, 018972, Tel: 66887402 or email mbs@verdure.com. Contact Vedure for prices, and for more information go to: www.vedure.com

REVIEW: Having previously tried an “all natural” and also non-toxic manicure and pedicure I was interested to see if the Priti NYC version would be more long-lasting. One of the issues with non-traditional nail polishes is that they tend not to last as well as those full of chemicals.

However I have been pleasantly surprised. The Priti NYC Polishes are extremely long-lasting, especially considering the amount I use my hands, what with using a computer constantly.

This nail varnish was also very fast-drying and there was no chemical smell. The colour range was also fairly broad, although Verdure do not carry the entire over 200 colour range at this stage.

The soy-based and non-toxic Priti NYC Soy Polish Remover removed my previous nail colour – a totally “toxic” normal nail colour – relatively easily, although it did take a bit more rubbing and a bit longer to get it all off.

If you’re looking for an alternative to more chemical nail varnishes – especially if you’re sensitive or pregnant – and can’t wait to build up the right type of environment on your nails for some of the other totally natural nail products, Priti NYC Polishes are the perfect choice.

RATING: 4.5/5