From The Straits Times    |

Image: Victoria’s Secret

#NotSoHumbleBrag: It’s no secret that I’m a skin snob. My powder-room is packed with precious potions infused with exotic extracts – platinum, diamond, black truffle … you get the drift.

All of which is to say, I’m pleased as punch to have struck gold with this gorgeous “gem” of a find that appears to be the secret to supermodel-worthy skin – frickin’ 24-karat gold face masks!

In the lead-up to the ritzy runway of the annual Victoria’s Secret spectacle, mega-models the likes of Elsa Hosk, Alessandra Ambrosio, Sara Sampaio, and Irina Shayk were spotted with the seriously sumptuous sheets on their fabulous faces – we have “the receipts”, as the cool kids are wont to say, splashed all over the sirens’ social media feeds.

ALSO READ: Want soft and clean skin? Make sure you read this before washing your face!

What are you coughing up cash for when you’re getting a box of Mimi Luzon’s 24K Pure Gold Treatment at US$220 per pop? Well, besides gold leaf, the masks make use of a potent potpourri of plumping peptides, moisture magnets and antioxidant actives like peach and red tea, all of which promise to firm and fortify your skin against fine lines and wrinkles.

Which begs the billion-dollar beauty question: Does it work or are you gilding the lily, so to speak? There is some anecdotal evidence that the precious metal can squelch splotches and calm complexions, but let’s get real here.

While there’s no golden rule to live by, so to speak, your best bet is to stick with the “gold standards” of skincare – which most certainly doesn’t include gold in its literal form. But hey, if you’re a stickler for swanky stuff because you like the short-term sparkle they offer, by all means go right ahead and splash out on ‘em all you want. Check out the models’ miens below and decide for yourself if this exquisite elixir is worth earmarking as an end-year treat!

 

My beautiful and flawless @irinashayk getting her glow for the #vsfashionshow with 24K pure gold mask

A photo posted by Mimi Luzon (@mimiluzon) on

 

Want more? Check out these fabulous face wipes that do an ace job of scouring your skin of dirt and debris, Get off on the right foot with this handy (or is that foot-sy) guide to getting your legs and feet in tip-top shape. Get your daily dose of beauty at www.herworldplus.com/beauty.

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