According to Shiseido's researchers, 30 is the turning point when your skin can no longer bounce back well from bad lifestyle habits like lack of sleep and stress. Your lifestyle doesnt change, your skincare doesn't change, but your skin, which didn't feel sensitive before, now reacts to the slightest change in temperature or stress by turning itchy, red or tingly.
It may feel drier than it once did or look duller despite your best efforts to moisturise. These conditions are exacerbated with age, which is why the brand has developed the Essential Energy range of moisturisers, to help your skin respond better to skincare. To know if your new skincare product or routine is working, Shiseido says you need to keep these three pointers in mind:
1. Be consistent
Skin needs regular attention, morning and night. If you are adopting a new skincare routine, stick with it for at least four weeks, because that's the average skin cell renewal cycle.
Shiseido's Essential Energy range has a Day Emulsion with SPF30/PA+++ (left), to simplify your daytime routine, so you can skip the sunscreen. It also has two day-and-night moisturisers, a cream and gel-cream – pick the texture you prefer. $80 each.
2. Moisturise, even if you have oily skin
Wrinkles and sagging result from a lack of moisture, even in oily skin. The Essential Energy moisturiser-only range has an exclusive oil technology that helps hold water in skin to maintain the oil-water balance, without causing any stickiness.
3. Watch for subtle changes
Your expression lines may not diminish overnight, or after a week. But your skin may feel softer, look more even-toned, and feel more supple and hydrated. And you may see fewer breakouts. These are all signs that your skincare is working.
This story was originally published in the April 2018 issue of Her World magazine.