WOMEN STILL WANT TO WEAR LIPSTICK
“I asked myself, ‘What do women expect from makeup now that they have to wear masks?’ We could add more skincare benefits, but I know there are women who still like to have colour on their lips and the feel of a lipstick. The pandemic forced us to think differently and use our expertise to develop products that will fulfil the desires of women who love beauty.”
THERE WILL BE MORE FOCUS ON CARE ELEMENTS
“At Dior, we were already infusing more care elements into our makeup. This gave us a big base of research on skincare ingredients to draw on. We had already been working on the Rouge Dior Natural Balms – the pandemic just turned it into a priority.”
TINTED LIP BALMS ARE THE WAY TO GO
“Not only are they compatible with mask-wearing, they also offer the taste, the hint of perfume, and the gesture of applying lipstick that women miss, without adding any burden. You can apply it even without a mirror. And when you remove your mask, you get hydrated, tinted lips that prevent you from looking washed out.”
YOU CAN HAVE THE EFFECT OF A LIP BALM WITH THE FINISH OF A LIPSTICK
“It was a challenge to combine the semi- transparent look of a lip balm with the matte and velvet finishes of lipsticks, but I wanted to give choices to women. Rouge Dior Natural Balm’s concept is based on the Rouge Dior lipstick line with its different finishes – satin, matte and velvet. The tints are also inspired by shades from Rouge Dior.”
THEY ALSO SMOOTH OVER LINES ON LIPS
“The Rouge Dior Natural Balms with matte and velvet finishes have a blurring effect and are fantastic to reduce the look of lines on your lips. To my knowledge, there isn’t any other lip balm in the market made of 95 per cent natural ingredients that can give this effect.”
MAKEUP IS A NECESSARY LUXURY DURING THE PANDEMIC
“With mask-wearing, the moments when women are able to wear makeup become very precious. It’s good to hang on to those moments.”
GOOD FOR YOU AND THE EARTH
Besides comprising 95 per cent natural- origin ingredients, Rouge Dior Natural Balm is also refillable, sharing the same case as the Rouge Dior lipstick.
When combining Rouge Dior Natural Balm with a lipstick, make sure they have the same finish to maintain the latter’s makeup result. You can also use the balm to refresh the colour of your lipstick.
Of the 11 shades, look out for #999, a softer version of Dior’s iconic red lipstick colour; the nude shade #000; and #720, a universally flattering brick red.
The Rouge Dior Natural Balms are priced at $56 each, while refills cost $45 each.
This story was first published in the September 2021 issue of Her World.