Fact: Sun damages skin. Even scarier, you don’t have to be lounging on the beach all day to be at risk – even the short bursts of UV exposure we encounter while out and about can cause skin damage and premature ageing.
Despite this, many of us are too lazy to apply sun protection every day. Let’s face it: Slapping on sunscreen is a hassle! The textures often feel heavy and thick, and the scents and chemicals used can cause discomfort for sensitive skin. 

That’s not taking into account the well-nigh impossible task of trying to stay protected while swimming – traditional water resistant products last around only 40 minutes, which means you’re essentially having to reapply sunscreen all day instead of enjoying your beach vacay.

Enter Shiseido’s incredibly exciting new sun care range, which is a bona fide beauty game-changer. The latest version, Perfect UV Protector SPF 50+ PA++++, promises to actually work better when it meets water or perspiration, making it the perfect companion of choice for humid climes and active lifestyles. 

Here’s a quick run-through of why this sunscreen is such a force to be reckoned with: 
Water contact boosts water resistance

Most conventional sunscreens slip off your skin when you get hot and sweaty. This, however, is not a conventional sunscreen by any measure. Instead, the Perfect UV Protector SPF 50+ PA++++ boasts what the brand calls WetForce technology, which essentially makes use of special ions that bind together with minerals found in water and perspiration. Together, they create a shield over the skin, acting as an even stronger barrier to water. That means you stay protected whether you’re breaking a sweat in our current heatwave, or taking a dip in the pool. 

Gentle enough for babies

You might think that this advanced heavy-duty skincare would be harsh on your face, but Shiseido has developed a variant, the Perfect UV Protector S SPF 50+ PA++++, that promises to be safe for kids. The formula is tear-free, sans parabens, alcohol and fragrances, so sensitive skinned individuals can rest easy slapping this onto their skin. 

Beyond sun protection

Both Perfect UV Protector SPF 50+ PA++++ and Perfect UV Protector S SPF 50+ PA++++ also promise extra skincare benefits in the form of Shiseido’s Profense CEL technology that safeguards against DNA damage linked to the formation of wrinkles. This makes the sunscreen duo ideal for the Singaporean lifestyle because they guard your skin from air pollutants (think haze and city smog).
Like the brand’s previous sunscreens, both versions of the Perfect UV Protector is light, non-greasy and easily removed with your regular facial cleanser or soap. It also boasts Shiseido’s SuperVeil-UV360 protection that forms a veil over any bumps to ensure an even application (and no accidental patches of sunburn). Now that’s what we’ll call a smart sunscreen!

Special skincare goodies, just for you

Intrigued and can’t wait to give these sunscreens a shot? Check them out and enjoy exclusive goodies for a limited time only at any Shiseido Isetan counter. What’s more, you’ll be pleased to know that you can walk in to enjoy a complimentary Shiseido Suncare Trial too, also at any Shiseido Isetan counter. Happy shopping!

For more information, please call Isetan Tampines 6781 4121, Isetan Serangoon 6634 4022, Isetan Scotts 67350670, and Isetan Westgate 6465 9698.