A theme park experience in Korea not to be missed

Beauty is fun and Sulwhasoo wants to convey that message with its annual exhibition in Seoul, which is a must-visit if you're a K-beauty fan. Plus, stand to win some Sulwhasoo products when you play the interactive games
 

If you’re into K-Beauty, you might be familiar with the brand Sulwhasoo. Yes, that’s the same brand Korean actress Song Hye Kyo is fronting. But Sulwhasoo is more than just a beauty brand. It also prides itself on advocating traditional Korean culture through its brand story and the ingredients used in its products. So it’s not surprising that every year, Sulwhasoo promotes Korean artisanship and culture through the Sulwha Cultural Exhibition.

This year, the exhibition is titled FORTUNE LAND – Gold Leaf, and draws inspiration from the traditional Korean gold leaf craft. The result? An amusement park comprising 13 art installations at the Amorepacific headquarters in Yongsan, Seoul. The installations aren’t just a feast for your eyes and camera lens, but are also interactive, so you can have a go at the fun activities! Here are some you might like.

 

 

 

ALSO READ: WHEN KOREAN CULTURE AND BEAUTY COME TOGETHER TO DO GOOD

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