Hair outta' control? New Japanese hair care range suitable for Asians will help tackle woes

Our hair texture – too frizzy, too flat, too coarse – is often the culprit on bad hair days. A new line of Je L’aime haircare promises to keep it all in check for beautiful hair every day
 

High-flying gal-boss or bold adventure seeker,  do-it-all mum or go-getting executive – we all have more than enough battles to fight every day. Undesirable or unruly hair shouldn’t be one of them.

That is why Japanese brand Je l'aime , known for haircare formulated with 90 per cent botanical ingredients, recently launched the Relax series with three ranges to manage different hair types so each looks its softest and healthiest always.

Each range has a shampoo, a treatment conditioner, and a mask for once or twice a week to repair accumulated damage.

Straight & Sleek 
Straightens messy waves and smooths down frizz. It protects and neatens strands with a moist coating that keeps hair looking sleek and light. 

 

Bounce & Airy 
Does two things: It volumises flat, lifeless hair, and if you have curls, it gives them more bounce. It improves the resilience of weak, thin hair and gives it an airy lift. 

Soft & Moist
Provides intense moisture to coarse, wiry hair so it regains its soft, supple feel. Hair is evenly coated with two kinds of oil-based ingredients, leaving it smooth and ultra-soft.  

All the products share the same star ingredient to boost hair health: succinic acid. This helps to clear build-up from the scalp, lessen the greasies, enhance shine and give hair a light, silky feel.

The products are also gentle on hair and scalp as they are free of sulphates, silicone, alcohol, mineral oil and artificial colouring. Even their pH levels are designed to fall within our hair and scalp acidity range of 4.5 and 5.5.

 It is $18.90 per bottle, stocked at selected Watson's outlets islandwide.

 

Brought to you by Je l'aime