From The Straits Times    |

Coloured hair is more ubiquitous than ever before – look around your office right now and you’ll see that more of us are willing to put our hair through the chemical process for a fab new ‘do. Unfortunately, vanity can come at a cost: Whether you’re changing the colour completely or just adding in some subtle highlights and lowlights, there’s no denying the damage the process can cause, especially if it’s done on the regular.

Most of us end up having to fork out a pretty penny for hair treatments every couple of months just to get our coloured hair looking healthy again, but what if you could emerge from your colour job with hair that’s already soft and healthy?

Enter Jean Yip Hairdressing’s exciting new hair repair system that can be slotted into any hair colouring process, and you may find yourself never wanting to colour your locks without it again.

Maxiphlex is a two-step process that’s incorporated into your colour treatment.

1
The No. 1 Hair Strengthener is a formula that can be mixed into any colour or bleach product. Think of it this way: It works like a “fibre wrap” that envelops the damaged areas of your hair, both on the surface of the cuticle as well as deep within the cortex layer.
2
Meanwhile, Step two involves a Hair Protector that is applied after your hair has been rinsed and towel-dried. It’s a deeply nourishing cream that’s applied from the roots to the ends of your hair for maximum protection from the harshness of the colourants.

The Maxiphlex hair system not only promises to increase the deposit of essential nutrients and moisture in your hair, it’s also said to improve the vibrancy of the colour in your hair and reduces the amount of colour that gets washed out. This means your fab new hairdo stays vivid and colourful for longer!

The system also boasts a unique Aromaguard technology that protects you from any unpleasant ammonia-like odours typically associated with chemical treatments. Not only are you going to leave the salon with soft shiny hair, it’s not going to smell like a box of funky chemicals either.

While the Maxiphlex system was created to be used with chemical or heat services, you can also get it done as a standalone hair strengthening treatment. The best part? It’s made specifically for Asian hair, which tends to be thicker, coarser and darker than Caucasian hair types. Bottomline: You get a formulation that’s going to give you faster and more efficient – yet safe – results on Asian hair.

Try it for less

Experience one session of Hair Colouring + Maxiphlex No. 1 at *$68.

*Applicable to first time customers above 21 years old, for all hair lengths. Valid for basic colours only. Additional charges are applicable for hair cuts, bleaching, highlights and other services. Only at selected Jean Yip Hairdressing Singapore outlets. Jean Yip Group reserves the right to amend any terms and conditions without notice. For more information, visit www.maxiphlex.com