From The Straits Times    |

SONG JAE RIM LANEIGE SLEEPING MASK B1.png

K-Drama’s brightest blooming flower boy!

Ladies, presenting Song Jae Rim – best boyfriend ever. Because hey, any fine fellow who thrusts his face forward to make yours look smaller in a we-fie definitely deserves to be your #bae.  

Some context: I’m canoodling with the Laneige Homme lad at Y1975, an achingly cool club in Cheongdam-dong. The occasion? The K-Beauty behemoth’s recently concluded annual Global Beauty Camp, dedicated this year to Laneige’s lovely new Water Sleeping Mask.    

But back to the hunk at hand. When Song Jae Rim finally materialises why, you should witness the swooning symphony of admiration from the bevy of beauty reporters snapping away with their smartphones –  and no wonder, too, because SJR’s pretty mug is pure matinee idol material.

Here’s what I’ve gleaned about the gent from my sojourn to Seoul:

SONG JAE RIM LANEIGE SLEEPING MASK B2.png

1. Song Jae Rim doesn’t care if his face looks big in we-fies. (Also, I have his DNA on my iPhone.) Photo-taking time! Chaos erupts as erstwhile jaded journalists scramble for a selfie with the stud on standby.

Clearly, SJR loves me most: Here’s the two of us huddled together, the Laneige Homme ambassador angling himself (at my request!) to make my profile more petite. Chivalry in spades!

Oh, and for the record, SJR clicked the camera button himself, which must mean some miniscule trace of the man remains on my screen. Girls, you know what to do. This smartphone goes to the highest bidder!

SONG JAE RIM LANEIGE SLEEPING MASK Singapore Press.png

2. #BestBoyfriendEver? He’ll be perfectly cool keeping you company on your weekend K-Drama marathons. Antsy guy friends who can’t abide even a single episode of Running Man, we’re giving you the side-eye here. Song Jae Rim actually appreciates a weepy Korean melodrama or two … so long as he’s starring in said soap.

Quizzed on what he does to unwind before bedtime, the top-billing thespian says he well, watches himself in action: “I’m in the midst of filming, so my evenings are usually spent studying the script. As for what I watch in my free time, I’ll try to catch up on my own KBS drama Unkind Ladies.” Committed to his craft, this one.

Sidebar: I’m fallen hook, line and sinker for the sprawling, multi-generational melodrama about the lives and times of well, a few unkind ladies. Well worth a watch!

SONG JAE RIM LANEIGE SLEEPING MASK  DUAL ACTION.png

3. He’s a “beautysexual”. All due credit to yours truly for coining the term to describe the logical descendant of the metrosexual of the Noughties. Here’s why Song Jae Rim fits the beautysexual bill: He’s scrupulous about caring for his complexion – his evening routine encompasses the entire suite from Laneige Homme’s Dual Action range – but isn’t precious or prissy about his routine, either.

Translation: That means nay to extravagant eight-step rituals and yay to nifty multi-taskers: “When I’m very tired, I apply one lotion and go to sleep. As the Dual Action Essence Lotion combines essence and emulsion into one, using one product is enough.”  

Bonus: He gets a ton of free beauty swag: “During the recent Global Beauty Camp, I received a sample of the new Water Sleeping Mask and this product has since become my new favourite. I think that this can be a great solution for those who do not have time to use sheet masks like me.” Sneaking in a sponsor’s plug? Nicely done.

SONG JAE RIM LANEIGE SLEEPING MASK B.png

4. PSA: Song Jae Rim wants you to sleep with him. By which I mean, he wants you to sleep the same number of hours as him. (Yes, that was a mischievous bit of misdirection there and no, sorry, not sorry.) Here’s the pertinent quote: “My skin looks so dull whenever I am deprived of sleep. As our skin restores and repairs itself most actively overnight, I would recommend everyone to get sufficient sleep whenever possible.” Can’t argue with that!

5. Your future BF’s coming to a country near you. SJR says his team is organising fan meetings in six Asian countries this year, so hurrah to that. With any luck, you’ll get to inspect his preternaturally poreless mien up close and – not to rub it in – do as I did and snap a wefie with the strapping stallion!

Coach ID Lanyard
Now $75
Original price: $168
Shop Now
Jabra Elite 4 Wireless Earbuds
Now $88
Original price: $162
Shop Now
BaByliss Air Pro 2300
Now $63
Original price: $144
Shop Now
Abib Collagen Eye Patch
Now $19
Original price: $35
Shop Now