From The Straits Times    |

The ultimate Singapore working woman’s guide to sun protection for a brighter complexion

Public service announcement alert: Call it nagging, but sun protection is absolutely non-negotiable. You must use sunscreen of some sort during the day, especially in sizzling Singapore. Here’s how to maximise your sun protection for a brighter future ahead:

So, exactly how much should you be slipping, slopping and slapping on yourself? The rule of thumb is a one-ounce shot glass of product for your bikini bod; about a third of a teaspoon for the entire face; plus another quarter teaspoon for your neck and decolletage. And don’t skip your lips – swiping on an SPF-enriched balm will keep your puckers plump and protected.

Are you mindful of the “pluses” in your daytime moisturiser?

We at herworldPLUS are well aware of the value of pluses … and it never hurts to be “kiasu” when it comes to the PA level of your sunscreen. Quick beauty lesson: The PA pluses refer to the degree of protection you get against UVA rays, the longer-range beams that can damage the dermis and lead to premature creases and crinkles in your skin.

Enter Shiseido’s new White Lucent All Day Brightener N, which boasts an impressive SPF50+/ PA++++ rating for a supercharged shield against brown spots and blotchiness. In other words: As with herworldPLUS, pluses are always well, a plus.

Are you protecting yourself against pollution?

Given our city’s general smog and the annual “highlight” that is the haze, it would be prudent to pick a product that buffers against pollutants. Again, it’s the White Lucent All Day Brightener N to the rescue: The formula promises to envelop your skin in an invisible veil of ions that guards against both UV rays and the aggressive assaults of environmental pollution – very nifty indeed. This moisturiser is also amped up with antioxidant actives to fend off free radical damage, which come via a timed release delivery system that dispenses the brightening goodness throughout the course of the day – like the drip-drip-drip of a vitamin-packed IV transfusion.

Not into wearing a full mask of warpaint? This subtly tinted pink fluid is incredibly hydrating and flattering when worn on its own – perfect for off-duty days when you can’t be bothered with a seven-step regime.

Are you protecting existing spots even as you’re concealing them?

Make your makeup work harder for you – try the new White Lucent OnMakeup Spot Correcting Serum, a beautifying and brightening serum-concealer hybrid that can be used anytime, anywhere. Beautifully blendable and packed with spot-erasing ingredients for gradual lightening of imperfections, the spatula-shaped applicator tip can be pressed directly into brown blotches for buildable coverage. The SPF25 PA+++ rating also means that the vulnerable spots get additional protection from the ravages of the sun. Try combining this stick with the White Lucent All Day Brightener N for SPF reapplication without messing up your existing makeup.

Right, then. We hope this has been an enlightening “ray” of a read. Good luck working towards a brighter future for your skin!

Sign up for your complimentary Shiseido White Lucent Trial Kit here