Tired of taking a trial-and-error approach with skincare products, only to find that they don’t work for you? Since no two persons are completely alike, it makes sense that your skincare products should be specially tailored for you. 

Enter alche{me}, a revolutionary skincare concept that takes into consideration each individual’s uniqueness to combat specific skin concerns like acne, hyperpigmentation and wrinkles.  

Founded on the belief that skincare should be customisable and efficient, the brand was born to provide a sound skincare routine that would effectively combat your top concerns. Furthermore, alche{me} formulates each product to suit each customer’s unique needs, thereby eliminating the need to go through fussy skincare steps.


Bespoke Solutions


And if you think that you will need to go through a tedious consultation to generate your personal skincare profile, think again. Thanks to the use of cutting-edge technology, all it takes is five minutes and three easy steps to get your personalised skincare: 

Step 1: Upload a barefaced selfie. This will be put through state-of-the-art facial recognition technology to give an objective and scientific assessment of your skin. 

Step 2: Answer a series of specially crafted questions to help the alche{me} skin experts better understand your skin needs and goals, and your lifestyle and environment. 

Step 3: Within minutes, you’ll get a preliminary analysis as well as ingredient recommendations specifically for your concerns. An alche{me} skincare expert will be in touch to ensure that the analysis is accurate and nothing was left out. Once you give the go-ahead, the lab gets to work on your personalised products. You can even choose a fragrance-free option if you have sensitive skin that’s prone to allergies. 

Because skincare is a journey, not a destination, the brand also does follow-ups and provides customer support to ensure that you reach your skin goals. For example, if a reformulation is required, the brand provides the service free of charge. 


Conscious Skincare


Beyond tailor-made skincare solutions, alche{me} uses ethically and sustainably sourced natural ingredients, so you get all the goodness and none of the nasties. Each ingredient is selected for its safe track record and high performance. Plus, the products are cruelty-free and do not contain potentially harmful and animal-derived ingredients, making it perfect for the conscious consumer.


Support Local


A true made-in-Singapore label, alche{me} products are manufactured in the brand’s own laboratory in Singapore, and are perfectly adapted for Singapore’s climate and weather.

 alche{me} offers three customisable products: eye serum, $65 for 15ml; serum, $60 for 15ml or $105 for 30ml;  and moisturiser, $50 for 15ml or $95 for 50ml.



Especially for Her World readers:
Enter the code “HW2019” upon online checkout to receive a three-product Cleansing Set consisting of a 30ml Makeup Remover, 50ml Facial Cleanser and 25ml Prepping Toner when you spend $95 and above.


For more details, visit