The founders: Takeshi Todoroki and John Eakins, chief marketing officer and managing director respectively of Nord Mason Asia, which distributes Huxley.
Their backgrounds: Todoroki is a former ad executive, and Eakins is a former corporate lawyer. Both were pursuing postgraduate business degrees in Singapore, where they met another student, Hyuck Jeong. The trio went on to found Nord Mason Asia, which distributes K-beauty brand Huxley. None of them knew anything about skincare or beauty, but Huxley’s brand values resonated with them, and they thought: Why not?
The brand: Huxley offers 27 simple, multifunctional products that are a pleasure to use, thanks to features ranging from the Moroccan-garden scent that infuses every product to the never-greasy, never-sticky textures. The key ingredient is prickly pear cactus, which survives in both extreme heat and freezing cold in the desert, and has the ability to hold water.
Here are some of our favourite Huxley products that will work wonders for your skin.
https://www.herworld.com/style/beauty/skin/men-beauty-huxley-korean-skincare-singapore/
The Beauty Virgins
Oil Essence; Essence-like, Oil-like, $65
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Treat your skin to a well-deserved drink of water with this unique blend of oil and essence. We love this serum because it does not feel oily at all and yet, it gives your skin all the nourishment it needs from essential oils. Ingredients such as Yerba Mate Leaf and Acai Berry are just two out of the many that supply antioxidants, as well as help revitalise your dry skin.
Cleansing Foam; Deep Clean, Deep Moist, $45
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Say goodbye to clogged pores and get squeaky clean skin with this foamy face wash. Key ingredients in this cleansing foam include tangerine to smooth the texture of your skin, and blue agave to boost hydration. Just a note: a little goes a long way with this product. Squeeze a pea-sized amount on your fingertips and massage it into a frothy foam that will clean your entire face.
Sun Cream; Stay Sun Safe, $40
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Protect yourself against the harmful rays of the Singapore sun with the non-greasy and effective sunscreen. Formulated with ingredients such as prickly pear seed oil and cactus extract, the infused antioxidants ensures that your skin will feel moisturised and hydrated throughout your day out in the sun. Added bonus: it’s perfect for all skin types.
This story was first published on Her World’s June 2019 issue.
Other Men in Beauty stories:
– MEN IN BEAUTY: SHINJI YAMASAKI ON HIS SKINCARE LINE THAT PROMISES TO GIVE YOU “MOCHI SKIN”
– MEN IN BEAUTY: MEET THE FOUNDER BEHIND THE WORLD’S FIRST PERANAKAN SKINCARE LINE
– MEN IN BEAUTY: CLEAN BEAUTY ADVOCATE ERIC TAN OPENS UP ABOUT HIS VEGAN-FRIENDLY JAPANESE SKINCARE LINE