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If you think about it, financial and skincare investments are actually rather similar. If you spend your money right, you can reap immense rewards. In the same way, when you apply skincare diligently, you are future-proofing your skin, ensuring that it is healthy, radiant and youthful-looking.

And like all investments, you have to start somewhere.  So if we were to be your pseudo investment analyst, we’d say that the Chanel Sublimage L’Essence Fondamentale serum ($750)  is where you should start: it’s a risk-free investment that gives you high returns.

#1 It contains a most precious botanical extract 

The secret to Sublimage L’Essence Fondamentale is its exclusive active ingredient, solidago extract. Discovered after an extensive search of over 500 wild plants in the Provence Alpes Cote d’Azur region, the solidago is a yellow flower that grows along the rocky slopes of the French Alps, 2,800m above sea level. It boasts unrivalled skin benefits that come from its ability to survive in its original dry environment as well as adapting outside of its native home. 

This hardy plant, traditionally used in phytotherapy for its anti-inflammatory properties, is harvested by hand between June and September. It is then left to dry naturally in the open air to keep its molecules intact until extraction, ensuring its potent skincare properties.

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#2 It contains the goodness of Mother Nature 

In order for the solidago plant to flourish, it needs to grow at an altitude of over 1,000m. To help it thrive, Chanel teamed up with local farmers to cultivate the plant, acclimating it to the Southern Alps of France, and creating an open-sky laboratory where the traceability and quality of the ingredients can be guaranteed. Doing this also helps reduce the impact on natural resources as it uses sustainable and local farming methods. 

#3 It focuses on skin senescence – a new area of anti-ageing research 

Cellular vitality is when cells work in the best possible way. Skin that is full of vitality is healthy skin. According to Sandra Forester, head of biology research at Chanel, when skin cells lose their vitality or energy, they are no longer capable of multiplying, which in turn contributes to skin ageing. This is known as senescence, a process of cellular ageing that occurs naturally in the body, and affects not only skin cells, but all cells in the body. 

But the problem doesn’t stop there. Research has found that senescent cells tend to hang around, ghostlike, and can become toxic to the surrounding cells, which can lead to inflammation, compromised immune function and of course, skin ageing. 

This led Chanel’s scientific team to partner with Prof Johannes Grillari, a specialist in the senescence of the skin and director of the biotechnology and ageing department at the University of Natural Resources and Life Sciences in Vienna, to find an ingredient that could improve cell vitality and prevent it from entering senescence. And more importantly, to reduce the risk of these senescent cells “infecting” the surrounding healthy cells, and to encourage skin’s natural mechanisms to eliminate and recycle these “ghost” cells instead.  

#4 It slows down the process of skin ageing 

“We identified solidago as one of the most powerful inhibitors of the negative effects of senescent cells,” says Prof Grillari. Thanks to Chanel Research, it was discovered that the potent molecules of the solidago flower are able to stimulate a multifunctional protein responsible for DNA repair, to counteract the effects of ageing, improve cellular vitality and restore skin density, increasing epidermal thickness by up to 53 per cent. 

In short, the solidago extract is able to lift and firm the natural contours of the skin, almost mimicking the effects of what you can get from doctor treatments

#5 It has an all-rounded, natural formula

A 95 per cent natural formula that includes Sublimage’s iconic vanilla planifolia, moisture-loving hyaluronic acid and soothing shea butter, in addition to the precious solidago, the Sublimage L’Essence Fondamentale promises to not only slow down the cell ageing process, but also increase collagen production to firm and tighten the skin for a radiant and youthful-looking complexion

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Chanel Sublimage L’Essence Fondamentale is available at all Chanel Fragrance and Beauty boutiques and counters, and via its online concierge service at Chanelsg.com