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What to know: By the time we reach our mid-twenties, the level of collagen in the skin starts to drop because its rate of regeneration starts to slow down. Though this doesn’t necessarily reflect on the skin yet, it is important to amp up preventative measures. For example, ensure that your skin is adequately hydrated and that it is provided with potent antioxidants to help prevent free radical damage to preserve skin in the state of youth.

Moreover, many of us have very active social lives when we are in our 20s, which means many late nights out with friends. That can also take a toll on our skin, as a lack of sleep can result in dry skin and a dull skin tone. And if you consume alcohol frequently, that can disrupt your body’s water levels which can result in puffiness. And since the skin around our eyes is the thinnest and most fragile, dryness, dark circles and puffiness are prone to show up first.

What to look out for: In order to keep premature ageing at bay, it is key to get the basics right. Cultivate good skincare habits, including building a skincare routine that is effective and easy to stick to. When shopping for skincare products, look out hydrating ingredients like hyaluronic acid, which draws moisture to it so skin is kept supple and plump. Or keep a cooling eye product on hand to alleviate puffiness whenever you’ve had a late night.

Ingredients like caffeine help decongest and depuff the eye area while products with a gel-like texture also provides an instantly cooling sensation to revive tired eyes.


30s to 40s
What to know: As we enter our 30s, most of us start to notice early signs of ageing. And needless to say, they show up first around the fragile eye contours. In addition to dark circles and puffiness, fine lines start to show up as skin elasticity continues to drop. By the time we enter our 40s, due to a combination of the loss of skin firmness and repeated facial expressions, fine lines start to deepen to form crow’s feet at the outer corners of the eyes.

What to look out for: In your 30s, it’s time to get serious about anti-ageing ingredients. In addition to hydration and antioxidants, consider other ingredients like retinol, peptides and vitamin C, which are all proven to accelerate cellular turnover and stimulate collagen production for smoother, firmer skin.


50s and beyond
What to know: As we progress to our 50s and beyond, our body undergoes hormonal changes that can affect our skin. As a result of menopause, the level of collagen dips dramatically, leading to sagging skin at the nasolabial folds and jowls. In addition, pockets of fats on our face like under the eyes and the cheeks start to hollow out, and can make us look gaunt.

What to look out for: As skin loses volume and becomes thinner, the key is to focus on improving skin density and reinforcing its support matrix. In-clinic procedures like Thermage and Ultherapy can help trigger collagen synthesis beneath the skin’s dermis while injectables like fillers can restore plumpness for a plumper appearance. Yet, if you are not ready for such treatments, you can still achieve similar results to a certain extent with topical products. Look out for products that help firm skin by working on stimulating collagen production.