SK-II Live the Life You Love charity auction

This Christmas, SK-II presents Live the Life You Love Campaign and charity auction.

Inspired by the miracles of “re-birth” of skin and life that women have experienced with SK-II’s iconic Facial Treatment Essence, SK-II will donate 80 per cent of the proceeds raised from the charity auction.

This first-ever SK-II charity auction which has been going on since December 1, 2011, showcases unique items by SK-II’s newest brand ambassadors Sheila Sim and Yoo Ji-Tae as well as other celebrities.

SK-II Live the Life You Love charity auction

The final Live the Life You Love charity auction will take place on December 26, 2011, at SK-II’s Metro Paragon counter from 3pm to 5pm. Items auctioned off on that day will be donated by artiste Rebecca Lim (pictured left).

SK-II Live the Life You Love charity auctionSK-II Live the Life You Love charity auction
She will be auctioning off a Koops by Keith Png dress with the bidding starting at $450 (pictured top left) and pair of limited edition Alexander McQueen for Puma sneakers (pictured top right) starting at $400.

Funds raised will go towards raising awareness of the water crisis in Asia among school children in Singapore while the balance of the proceeds will be directed towards supporting children and communities in Asia in need of safe drinking water.

“While many of us do not think twice about access to safe drinking water, there are many out there who are not so fortunate. The issue of unsafe drinking water has a huge impact on communities in need as many women and children continue to suffer from poor health from water-borne illnesses. Through SK-II’s Live the Life You Love charity auction, we hope to raise greater awareness of this issue and help make a real difference to those in need,” said Mr. James Quek, Executive Director, World Vision Singapore.