Every bottle of the new limited edition Shiseido Professional SUBLIMIC Wonder Shield purchased will make a meaningful social impact on the planet and its people. Credit: Shiseido Professional

As life continues to feel a bit crazy, it’s more important than ever to practise a little self-care for a sense of well-being. Small acts of kindness towards yourself, the planet and those around you go a long way towards making you feel happier and healthier. Investing in beauty, prioritising the environment and living more mindfully are just some of the simple ways that you can put personal care at the top of your to-do list, even when your surroundings are in a state of flux. 

Take your hair care, for instance: it’s likely that the pandemic has caused you to neglect parts of your beauty routine. Working from home and social distancing may have put self-care on the backburner but looking after your hair and scalp is more important than ever in these trying times.

The art of self-care 

To maximise beauty self-care, take care of your tresses with a top-quality leave-in treatment. This may sound extra but haircare doesn’t just end in the shower. Consider everything your hair encounters post-wash: rough towels, brushing, heat styling, twirling, tying, bleaching if stay-at-home boredom has really got the better of you – all of which lead to dryness and damage. Leave-in treatments are one of the easiest ways to indulge in hair care and contribute to your own health at the same time. 

SUBLIMIC Wonder Shield
Credit: Shiseido Professional

And if you’re looking for an at-home hair treatment with salon-quality results, there’s Shiseido Professional SUBLIMIC Wonder Shield. Launched in 2019, it has quickly become a cult beauty classic. Wonder Shield’s iconic hair care status comes as no surprise. This leave-in treatment is to your hair what sunscreen is for your face. Wonder Shield stays on, sinks in, and not only makes a noticeable difference to how your hair looks but, like many sunscreens, it provides protection and benefits in the process.

Wonder Shield works to defend your hair against seven external stressors: humidity, heat, UV rays, pollen, odour, water and chlorine. Developed using multiple technologies, the product’s shielding agents form a protective layer around the hair surface – thus reducing frizz and guarding your hair around the clock. This is especially useful if you use heat styling tools regularly. Wonder Shield acts as a defensive barrier to protect your tresses from heat damage.

SUBLIMIC Wonder Shield by Shiseido Professional
Credit: Shiseido Professional

What’s particularly ingenious is Wonder Shield’s unique hydrophobic formula. As the product’s shielding agents are not easily washed off with daily shampooing, the effects of in-salon treatment are locked in and maintained for a long time.

When applied to hair every three days, Wonder Shield leave-on treatment can prolong colour longevity and also defend your hair against frizziness, coarseness, and other external stressors.

The gift of water

Besides formulating effective products that care for your hair health, Shiseido Professional is also committed to our planet. That’s why the brand has partnered with WaterAid for the launch of the limited edition Wonder Shield. For every bottle sold, Shiseido Professional will make a charitable donation that goes towards giving the gift of water to those in need and safeguarding our oceans from plastic waste. By committing to self-care and bringing out your own beauty, you can make an indirect, yet impactful, social difference to people and our planet.

In celebration of SUBLIMIC’s second anniversary, Shiseido Professional has launched a new limited edition Wonder Shield, with packaging designed by renowned Japanese calligrapher MIKITYPE.

Teaming up with MIKITYPE propels Shiseido Professional one step further in highlighting the intrinsic link between beauty and water. The artist has produced the English letters “water” by taking them apart and reassembling them. By focusing on the ephemeral state of water, which is always disassembling and reconstructing, he cleverly links the design to the ever-changing state of beauty and human behaviour.

WaterAid is an international NGO that aims to create a world where everyone everywhere has clean water, safe sanitation, and good hygiene, with projects in 26 countries. In 2019, WaterAid provided access to clean water for 402,000 people in local communities, 182,000 children and staff at schools, and 1,012,000 patient visits and staff at healthcare facilities. Shiseido Professional shares WaterAid’s vision and will donate part of the proceeds from sales of the limited edition SUBLIMIC Wonder Shield to the NGO. 

For more details about WaterAid, visit www.wateraid.org.

Shiseido Professional SUBLIMIC Wonder Shield, at $56 (125ml), is available at selected Shiseido Professional SUBLIMIC partner salons. Find your nearest Shiseido Professional salon here.

Brought to you by Shiseido Professional