Rui En is new face of L’Oreal Paris Youth CodeYou’ve seen her as a police officer, a news anchor, and a spoilt brat, now look out for Rui En’s new role as the latest face of L’Oreal Paris Youth Code.

Joining the ranks of international stars like Gong Li, Li Bingbing and Fan Bingbing in fronting the campaign, the self-confessed skincare fanatic said: “I actually picked up the Youth Code Boosting Essence in the drugstore before this campaign was even conceptualised, tried it and liked the product. Then L’Oreal approached me for this campaign so I accepted; I think there’s some fate involved too.”

The recently-crowned Best Actress at the 2013 Star Awards went on to say, “I’m always tempted to try new skincare products, so it becomes important that my skin is able to absorb the full benefits of all these treatments. Youth Code helps me achieve that.”

Said to double the efficacy of daily skincare when used before your serum and moisturiser, the L’Oreal Paris Youth Code Boosting Essence also has gentle exfoliating properties to help prep skin to absorb active ingredients from your beauty products better.

So will you really achieve flawless and radiant complexion like Rui En’s with Youth Code? You’ll have to take the her word for it; she shares her beauty secret: “I use a sheet mask every night when I’m filming and realised that it makes the treatment much more effective when I apply Youth Code under it. ”

From May 15 to June 30, enjoy 20 per cent off Youth Code at all L’Oreal Paris counters. L’Oreal Paris Youth Code Boosting Essence, $39.90, is available at Watsons, Guardian, Sasa, selected department stores and major supermarkets. For more information, visit the L’Oreal Paris Facebook page.