Rooney Mara is new face for Downtown fragrance by Calvin KleinCalvin Klein unveiled a video clip for the new Downtown fragrance featuring American actress Rooney Mara (“The Social Network,” “The Girl with the Dragon Tattoo”).

This campaign video by David Fincher follows the actress from a coffee shop to the street, and being made-up before a photo shoot. Rooney Mara goes from a masculine look to a 1960s outfit with glamour and elegance.

The photo campaign, shot by Jean-Baptiste Mondino, shows the actress’s face in black and white next to the new light pink fragrance.

Downtown will be in stores in September.