Rihanna launches perfume on Black Friday
Rihanna launches her third fragrance “Nude” on November 23

After her whistlestop 777 tour, the Bahamian pop princess launches her “Nude” perfume in the USA.

Nude, the third fragrance by pop star Rihanna is set to launch on so-called Black Friday, the day after the Thanksgiving public holiday in the United States.

Nude has already been unveiled online via Rihanna’s twitter account, the star telling her followers – “Make sure you smell sexy, especially naked, this fall.” The star’s perfume site and other sources have limited information on pricing, but Rihanna’s last scent Rebelle currently retails at Macy’s at US$59.00 (S$72.27) for the 3.4 oz. bottle.

Fans will also expect to indulge in the Nude bath and shower gel and scented body lotion. Rihanna has recently returned from a rapid world publicity tour, called 777 (seven shows in seven countries in seven days), for her latest album Unapologetic.

The singer’s single “Diamonds” has already gone straight to number one around the world while the album is expected to shoot to the top of the Billboard 200 by Sunday.

Black Friday has become a shopping institution, with US retaillers offering heavy discounts and opening early in order to boost sales before the holiday season.

Earlier this week, rap sensation Nicki Minaj launched her own scent, named “Pink Friday”.