Make Up For Ever’s HD Foundation was one of the first few natural finish products that gave us everything we wanted – a smooth, medium coverage finish that looks exactly like skin.
Many makeup artists and celebrities have come out to vouch for the product.
Now, the brand is updating this cult favourite to be compatible for 4K television, or ultra HD TV. And for those getting in front of the camera, that means that it’s going to pick up four times more detail compared to full HD – a rather scary thought, right? The technology is creeping into mobile phone displays, too.
On-screen uses aside, fans of the product and many other curious beauty junkies would probably wonder: Does it work as an everyday foundation, just like the original?
I tested the new product in the shade Y225 for three work days – I do prefer the new formula.
While it’s said to be more hydrating than the older version – with time-release hyaluronic acid spheres – it doesn’t make my combination skin look oily, which the previous version did after eight hours. Rather, it lasted an entire work day – more than 10 hours – without settling into laugh lines.
It gave a good medium coverage which effectively covered redness, blurred my pores and brightened my face, while still maintaining that second-skin finish.
At the media presentation, Make Up For Ever’s artists applied the foundation with a flat top brush, but I used my fingers. It blends easily into the skin and can be easily layered without pilling. Makeup artist Dollei Seah however, says her favourite way to apply it is with a sponge.
As for myself, I like setting it with a bit of light reflecting powder, just to keep the foundation in place, and for a little bit more of a satin-matte finish. Without the powder though, expect a natural hydrated finish that doesn’t lean too dewy – great for everyday wear.
Of course, if you’re planning to use this for the camera, we’ve heard from Dollei, who tested it on a shoot, that it does make quite a bit of a difference on an ultra HD monitor.
Make Up For Ever’s Ultra HD Foundation, $72, comes in a whopping 35 shades in both yellow and pink tones, and will be available from September 3 at all Sephora stores and the Make Up For Ever Pro Loft.
Looking for more everyday foundations, BB creams and more? Check out our favourite Korean cushion foundation that gives a flawless, skin-brightening effect, and this brow tint that keeps your brows looking full and shapely for days!
Makeup: Zhou Ai Yi from Makeup Entourage, using Urban Decay. Hair: Alvin Ong from Arx Salon, using Shiseido Stageworks. Art direction: Michelle Tham. Styling: Niki Bruce, assisted by Hong Xinying and Ainslyn Lim. Models: Nadia R and Grace L
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