Everyone who knows me, knows I adore a crazy hair colour – it’s been various shades of blue for almost a year now – but after years and years of colouring my hair I now suffer from a sensitive scalp. This has meant that I’ve been relying on a very particular brand only available in London and doing my colour myself as, and when, I can.
So, imagine my excitement when I discovered that there is a salon product available in Singapore that can give you the “K-Pop krazy kolour” you want, and reportedly not upset your sensitive scalp at the same time.
An example of the Goldwell Elumen colour system, new shade for 2013, Beautified Lilac
According to the brand, Goldwell Elumen colouring system is “free of oxidants, ammonia and peroxides” and also “improves the hair structure”. The brand has something it calls a “Unique Penetration System” which is said to “allow better absorption of colour to provide long lasting and intense colours”.
This “magnetic effect” is what helps Elumen’s strong colour pigments be “locked” into the hair follicle, creating permanent colour for even the most vibrant, unnatural shades; perfect for your K-Pop look.
I was lucky enough to have Goldwell Singapore’s education manager Beng-Lee Kuah do my hair; lucky because since I already had mostly electric blue hair, he really had to use all his skills to ensure that my new colour came out properly.
First of all Beng-Lee attempted to removed my existing colour with a “pigment remover” but unfortunately my distinctive shade just wouldn’t budge; so he had to resort to bleach, which worked a treat and using the Goldwell Silk Lift system, didn’t irritate my scalp (a major plus for me), nor damage my already over-processed hair.
Once he had a clean slate, so to speak, Beng-Lee was able to go to town with the Elumen colours, giving me a super vibrant violet-blue overall colour with lighter sections to “lift the look” for a more modern feel, and navy sections to add depth to my rather fine hair. He even toned my regrowing under-cut with a blue-toned beige brown to go better with the overall new colour.
It looks amazing! Even if I do say so myself. But more importantly for me, it did not irritate my scalp at all; not one little bit. And amazingly, considering the original state of my hair (pretty much like blue straw) and the fact that it was bleached right back to platinum white blonde, the condition of my hair was actually better, much better.
One of the stronger, more ‘K-Pop krazy’ colours available in the Goldwell Elumen colour system is Petrol, as pictured above it looks best on shorter hair
According to Beng-Lee, some Singapore salons actually use the Elumen colouring system as a treatment; and truly, based on my personal experience I can see why, it really does improve the quality of your hair.
An additional plus for me is that the Elumen colouring system results in permanent colour which means you don’t get the rapid fading usually associated with super bright hair colour.
To say I’m impressed is an understatement; I’m a total believer.
The process comes with a “protective” system as well, a shampoo, conditioner and styling / protective spray that when used correctly will ensure that you don’t loose the vibrant colour until you want to.
Of course, if you’re not sure you want electric, violet-blue hair – or leaf green, true orange, lilac or hot pink for that matter – for a long time, then you can mention that to the stylist and they’ll use the system without the “locking” function, allowing the colour to fade more naturally.
But for those of you who, like me, want to stand out from the crowd and go “K-Pop kolour krazy”, plus if you have a sensitive scalp or are concerned about damaging your hair, the Goldwell Elumen colouring system is perfect.
For more information about the Goldwell Elumen colouring system, go to elumen.goldwell.com; you can follow Goldwell Singapore on Facebook at www.facebook.com/GoldwellSG and on Twitter at @GoldwellSG. To contact the Goldwell team, email firstname.lastname@example.org.
There are a number of Singapore salons that use the Goldwell Elumen colouring system including Rays Hair Salon, 133 New Bridge Road, #02-03 Chinatown Point Tel: 6327 8807; Evolve Salon, 177 River Valley Road, #02-09 Liang Court, Tel: 6457 4880; The Hair Secrets Beaute Care Pl, 6 Tan Quee Lan Street, Tel: 6733 1290; Ritz Hair & Beauty Salon, 9 Scotts Road, #03-13 Pacific Plaza, Tel: 6737 5900; Shunji Matsuo @ Wisma Atria, Isetan Orchard, Basement 1, Tel: 6238 1522; The Lawn Hairdressing, #02-09 Orchard Hotel Shopping Arcade, Tel: 6736 0035; Shunji Matsuo @ 313, #03-26 313@Somerset, Tel: 6238 0226; Backstage Hair Salon, 3 Kiliney Road, #01-03 Winsland House 1, Tel: 6733 6696; Sabun Cabane, #03-22 Tanglin Mall, Tel: 6235 2910, K1 Salon, Blk 183 Toa Payoh Central #01-284, Tel: 6255 0067; O’Color Hair, 252 Tembeling Road, #01-09 Tembeling Central, Tel: 6447 0875; Team Salon, #02-45 Parkway Parade, Tel: 6440 6592; Hair Re-mix Hair & Beauty Salon, Blk 136 Bedok North Ave 3, #01-160, Tel: 6242 4834; Paris Collection Studio, 56 New Upper Changi Road, #01-1316, Tel: 6445 3073; Cyrenena (Unisex) Hsty & Beaute Ctr, Blk 820 Tampines St 81, #01-530, Tel: 6784 3663; A&E Unisex Salon, Blk 915 Tampines Street 91 #01-47, Tel: 6787 0857; Roots – Where Hair Begins, Blk 301 Serangoon Ave 2, #01-336, Tel: 6286 6551; Belle Hairzone, Blk 722 Ang Mo Kio Ave 8, #01-2833, Tel: 6454 8026; Bess Cut Hair Beauty Salon, No. 1 Jalan Anak Bukit, #B1-31 Bukit Timah Plaza, Tel: 6469 2193; Evolution Hub (Hair & Beauty), Blk 492 Jurong West Street 41, #01-62, Tel: 6897 3600 and Hairchitecture Studio, Blk 253 Choa Chu Kang Ave 1, #01-08, Tel: 6760 1294.
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