From The Straits Times    |

Many shampoos and conditioners simply coat hair strands with smoothing ingredients so your hair appears shiny. Dove’s new Damage Therapy hair care ranges promise to repair hair from within so you get healthy and good-looking locks.

Five lines, with products ranging from shampoos to overnight treatments, are available to meet every woman’s specific concerns: If you’ve been mistreating your hair and have got visible signs of dryness and damage, then go for the Intensive Repair range (pictured above).

Unruly hair types can try Straight and Silky while those who have weak and breaking hair strands can go for Hair Fall Rescue.

Dryness Care caters to those who just need a little moisture and nourishment. The lucky few who don’t have any pressing hair concerns will like Daily Shine.

We got the verdict from five herworldplus.com members who tested the ranges suitable for their hair types:

 

 

Hena Yeo, 32, Operations Manager
Used: Dove Damage Therapy Hair Fall Rescue Shampoo, Conditioner, Treatment Mask and Serum
Hair worry: I have long hair which is very fine and soft so I perm it every year to make my hair look fuller. This leads to very dry ends but I don’t use conditioner as it makes my hair look flat.
Verdict: Hair fall in the shower and during the day has subsided, even after I ran my fingers through my hair. My dry ends are softer and my perm is more manageable. The conditioner and serum were also non-greasy. The great thing was my hair smelt like I just stepped out of the shower. I didn’t even need to put on perfume.

 

 

 

 

Iris Lee, 29, Executive Officer
Used: Dove Damage Therapy Intensivee Repair Shampoo, Conditioner, Treatment Mask, Overnight Treatment and Leave-on Cream
Hair worry: My fine and weak hair has always been in a disastrous state because of constant chemical treatments like colouring. I like to keep my hair long but I don’t take very good care of it, choosing not to use any after-shampoo products like serums.
Verdict: The range restored strength to my weak hair and repaired my dry ends. Two weeks into using it and I have less tangles to comb through. I can now go through the day without whipping out my hairbrush. I especially loved the Leave-on Cream because it nourished my hair without making it limp.

 

 

 

Cheryl Seah, 26, Asst. Constituency Manager
Used: Dove Damage Therapy Daily Shine Shampoo and Conditioner
Hair worry: My hair has always been fizzy and brittle due to constant re-bonding, colouring and exposure to sea water when I snorkel. I also keep switching brands as I cannot find a suitable conditioner which doesn’t weigh down my hair.
Verdict: I loved how clean my scalp felt after using the shampoo. Combined with the conditioner, my hair finally feels smooth and silky after such a long time. I can almost hear it saying “Thank you!”.

 

 

 

 

 

Nadia Arianna, 24, Teacher
Used: Dove Straight & Silky Shampoo, Conditioner, Treatment Mask, Leave-on Cream
Hair worry: I have extremely frizzy hair made worse by the humid weather. I’m quite sceptical of drugstore products which claim to make hair shiny after one wash so my previous hair care routine involved a hodgepodge of high-end brands, including many from overseas.
Verdict: I could immediately feel the difference after using the conditioner. After just three weeks, my hair texture has improved. A friend even mentioned that my hair looked tamer, which is a huge compliment, trust me.

I could never use leave-in conditioners before because most of them tended to build up into unwanted residue on my scalp and hair. Miraculously, Dove’s leave-in conditioner didn’t leave my scalp itchy or oily.

 

 

 

 

Jaclyn Ng, 24, Banker
Used: Dove Damage Therapy Dryness Care Shampoo and Conditioner
Hair worry: I mistreat my hair a lot – colour, curling with a hot iron and lots of hair spray. As you can imagine, my hair got really dry and unhealthy so I took to hiding it in a ponytail on bad hair days.
Verdict: My hair looks smoother and it’s much easier to style now. There’s a certain bounce in the way my hair moves.

The Dove Damage Therapy hair care ranges are available at Watson’s, Guardian and all major supermarkets.

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