Ralph Lauren fragrances has just added another scent to the World of Polo family by releasing Polo Red.
Drawing inspiration from Mr Ralph Lauren’s love for speed and his vintage car collection, the latest fragrance aims to exude all the qualities including adrenaline, speed, seduction – everything that will appeal to a thrill-seeking man.
The scent for men is also designed with everything “red” in mind – showcasing a woody spicy scent that is made up of notes of red grapefruit, red saffron and redwood.
It opens with the sparkling top notes of red grapefruit, Italian cedrat and red cranberry, before settling into the heart accords of red saffron, lavandin and red sage. It wraps up in an intense and vibrant blend of red wood, amber and coffee berry.
If you’re excited to check out this new scent for your man, the good news is Polo Red popup stores will be set up around town from July 11 onwards.
Visitors will be able to try out the new fragrance and even take a “Are You Red” quiz to determine which World of Polo fragrance they represent, as well as take part in a virtual speedboat race!
Plus, you can also take instant prints at the Polo Red Photowall where the best photos will be able to walk away with a World of Polo hamper worth $250.
Want to be one of the first people to get a whiff of this exciting new fragrance? Head down to one of these popup locations on these dates!
Polo Red pop-up stores
• Takashimaya (July 11 – 18)
• Tangs Vivocity (July 12 – 18)
• BHG Bugis (July 26 – Aug 1)
• Tangs Orchard (Aug 23 – 29)
Polo Red will be available at all Ralph Lauren Fragrance counters from July 2013 and retails at $89.00 for 75ml and $119.00 for 125ml.
Plus, check out this exclusive clip of Mr Ralph Lauren speaking about fast cars and the inspiration behind Polo Red.
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