Raise of hands, people: Who’s ever been bewitched, bewildered and bothered by the forbidding pile of products fighting for your attention on the beauty aisles?
Fret not. We’ve got you covered, thanks to this year’s trusty Her World Beauty Awards – which incidentally also happens to be the 15th anniversary of our annual beauty bonanza celebrating the best in skincare, makeup, haircare, fragrances and trends.
Here’s why 2016 was a biggie for beauty – our judging panel of Her World beauty experts, aesthetic doctors, makeup artists, hairstylists and beauty bloggers has to sieve through a staggering 800-odd nominees spread across 903 categories. That’s an insane number of products to review!
Now, dear shopper, you’ll be reaping the fruits of our labour. The very best lotions and potions, powders and paints, can be found housed under one roof for your perusal at Metro’s incredibly cool Cosmetics and Fragrances Festival, slated to take place from April 22 to May 15, 2016.
Put it this way: The Metro Cosmetics and Fragrances Festival is your one-stop destination for this year’s definitive list of #DieDieMustBuy products, so please save the dates in your calendar!
Some highlights from the festival to tempt you further: Starting May 6 and ending May 15, we’ll be kicking off a very special Her World x Metro Match & Win game exclusively at Metro Paragon. This super-fun sure-win game will be a test of your memory – for a minimum purchase of $50, you’ll get to “match” a pair of images to enjoy a full-sized beauty product*. Here’s an outing idea: Why not round up a bunch of your girlfriends and make a competitive sport of who has the best memory?
Then there’s the super special Her World x Metro Shopping Day happening May 6 to 8, where you’ll be privy to a generous 20 percent off all purchases (excluding Chanel and Sulwhasoo) at the Cosmetics, Fragrances, Health and Personal Care departments at all Metro stores. Simply snap a shot of this page and present it upon payment to enjoy the discount!**
Terms and conditions apply.
Psyched yet? For now, click “play” on the three videos below to see two of our judges in action – associate editor of Herworldplus.com Eugene Quek and Her World associate beauty editor Jaclyn Gunasilan – as the grooming gurus walk you through 14 of their favourite award-winning products.
Finally, be sure to scroll through the gallery of Her World Beauty Award winners to make a mental checklist of the products you want to swatch at the festival. Enjoy, and we’ll see you at the festival!