NYFW Spring 2014 beauty trend: How to get wet look hair

Loose wet locks as seen at 3.1 Phillip Lim (left) and Thakoon

WHAT: New York forecast – wet, wet, wet. Slicked back hair was everywhere this fashion season, with designers opting for a sexy, dishevelled take on the classic comb-over.

At 3.1 Phillip Lim, models emerged like so many Botticelli’s Venuses, with tresses plastered to their napes as if drenched in seaspray. Over at Band of Outsiders, diaphanous, billowy T-shirt dresses and other athletic apparel were anchored with models sporting slicked back hair, the healthy sheen alluding to the collection’s sportswear influence. Meanwhile, Olivier Theyskens gave wet hair a sophisticated evening twist, sending models striding down the runway in tailored black peplum tops paired with glossy parted hair.

SEEN AT: 3.1 Phillip Lim, Band of Outsiders, Hervé Léger, Thakoon, Theyskens’ Theory, Veronica Beard

HOW TO WEAR: This isn’t the 90s-style Brylcreem look – instead of a stiff, rod-straight look, aim for texture, texture, texture. The wet hair look for Spring 2014 is all about being casual and tousled, so don’t fret about getting every strand in place. 

The key to making this work is to keep the front very wet and pushed back, but the rest of your hair loosely damp, for volume and dimension.

This style works for just about any hair length short of shorn, from a Victoria Beckham-esque crop to Rapunzel ropes. It’s great for days when you want to get hair out of your face without resorting to your run-of-the-mill vanilla ponytail – but keep in mind that because the wet-hair look is very product-heavy, you might want to avoid it if you know you’re going to be in the sun for long. 

Another point to note: straight to wavy hair types are best, but you can still rock the wet look if you have very tight curls. You just need to relax your hair with a straightener. Oh, and while we’re at it, consider contrasting your wet hair with another big beauty trend for Spring 2014, matte orange lips

NYFW Spring 2014 beauty trend: How to get wet look hair

The wet look can work for night as well, as shown at Hervé Léger (left) and Band of Outsiders

Here’s our step-by-step guide to achieving this look: 

1. Start with damp hair. If you’re fresh out of the shower, simply blot your hair with a soft towel. Use a comb to loosen any knots in your hair. If you’re styling dry hair, spritz water on all over before proceeding to the next step. 

2. Protect your vulnerable damp hair by massaging in an oil-based treatment, focusing on the tips. This will also function as the first layer of shine. 

3. Use a wide-toothed comb to comb your hair away from your face. Comb using loose, brisk strokes, so as to leave in some natural movement. Warm up a coin-sized amount of styling gel in your palms, then run your fingers through your combed hair, starting from the crown. Take care not to rub the product into your roots and scalp, so as to prevent an overly flat look.

4. Attach a diffuser to your hairdryer and use low-to-medium heat. Using one hand to position the hairdryer above your head, use your other to arrange your slicked back fringe into a semi-pouf. Your hair should remain slightly damp, so don’t spend too long with the hairdryer.

5. Pat a tiny amount of serum onto your hair, to add gloss and weigh the shape down. Spritz on a strong-hold aerosol spray, focusing on the hairline to keep it from falling back onto your forehead. 

6. Now for some artful undoing. Finish by teasing out a few strands at the front, then give your new wet-look style a final misting of hairspray.