3 must-buy products from natural K-beauty brand Innisfree

Korean eco-conscious brand Innisfree has won many hearts since it opened in Singapore in 2013. Here's what you should know about the brand, and the editor-approved picks that we love

Photo: Instagram/@innisfreesingapore

If you're into natural skincare and eco-friendly beauty brands, you have many reasons to love Innisfree. First launched in Korea in 2000 by beauty giant Amorepacific, the brand has established itself as the go-to brand for nature-inspired K-beauty products. Here are three things you didn't know about the brand.

1. Innisfree grew fast and furious

The first brand shop opened in Myeong-dong in Seoul. Two years later, it had over 100 stores in the country. 

2. It rebranded recently

If you've been following the brand and looked closely at its logo, you will know that the letter 'f' was formed by a leaf motif. In November 2018, the logo changed to a simple logotype font. The green is also inspired by the green of the Jeju Bija forest.

3. Innisfree walks the talk when it comes to being eco-friendly


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Since 2003, Innisfree has ran a recycling campaign for its empty bottles. Customers who bring back emptied bottles get membership points which can be converted into rebates on their next purchase.

They also have year-round green initiatives. Every June, they gift a specially designed handkerchief with in-store purchases to encourage everyone to use less tissue paper.

And they run a Clean Jeju programme where Innisfree employees engage in various preservation activities to protect Jeju Island's natural environment, like picking up trash and collecting waste wood. 

Members who opt to forgo paper bags on Paper Bag Free Day, the first Saturday of each month, get free product samples too.

Here are three of the beauty team's favourite products from the brand:

1. Green Tea Seed Serum, $37


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The brand's most iconic product and best-seller, this serum  uses 100 per cent fresh green tea water to hydrate skin. The key ingredient is the Beauty Green Tea, which is 3.5 times more enriching than its predecessor and has 16 kinds of amino acids to repair skin.

2. Vivid Cotton Ink, $15

The latest #CrushedRose collection has five rose shades that are very flattering on Asian skin tones. The formula is lightweight, yet the colour payoff is intense. It also fades evenly into a stain

3. Bija Cica Balm, $35


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This moisturiser is especially suitable for people with sensitive skin. It has centella asiatica that soothes intensely and bija oil to protect skin. It is also free of parabens, animal ingredients, synthetic colors, mineral oils, fragrance and Imidazolidinyl Urea.