Photo: Balenciaga – Theirs are in leather; the new scrunchie comes in many materials.
From the mid-1980s to the early 1990s, this wasn’t just something to hold up long hair. Like every practical idea which also beautified, it became a fashion statement. Made of fabric-covered elastic, it came in every material, colour, print and finish. Almost every woman wore one – or two, or three at a time.
Its good-for-hair benefits were sound, too: Unlike elastic bands, the scrunchie didn’t snag or break hair – ever. It didn’t snap apart – ever. And when we finally wanted to let our hair down, it became a wrist accessory.
The reasons for its glory days are the same reasons why it’s hot again.
Here's who’s wearing it, how they’re wearing it, and where to get you some.
This story was first published in the February 2018 issue of Her World magazine.