Picture this: It’s 11pm and you've finally arrived at Changi Airport for your red-eye flight to your weekend getaway after a long and rushed day at the office. You’re feeling frazzled and dying to catch your breath at the airport lounge before having to clear customs, but the buzzing notifications on your phone indicates otherwise – your friends and family have texted you a list of items to get from the duty-free store.
Now, this would normally be a near-nightmarish situation, unless your shopping list is exclusively limited to SK-II products. Why? Because the global prestige brand recently unveiled the world’s first Future X Smart store at Shilla Duty Free at Changi Airport.
Positioned as a “phygital” store, SK-II’s Future X Smart Store aims to combine the tactile aspects of shopping in a physical retail space (ie trying out the products for yourself) with the digital convenience of online shopping. According to the brand, the store was designed with time-pressed travellers in mind.
Features such as the Discovery Bar, Smart Product Scan and Skincare GPS can help you locate, learn and shop for your favourite SK-II products in the shortest time possible, so you’ll never have to worry about not making it to your flight.
Start with the Discovery Bar, a one-stop station that provides information about SK-II products, including the brand's famed Facial Treatment Essence, with a single touch. If you already know what you want and have images of the products downloaded on your mobile device, make use of the Smart Product Scan. It uses advanced image recognition technology to help you locate your must-buys in the fastest way possible.
Once you’ve scanned the product image, you’ll be directed to the exact location of the item you want to buy. The Skincare GPS ups the convenience factor even further by signalling specific shelves to light up on demand, so you can find what you need at a glance.
The next time you’re at Changi Airport waiting for a flight, don’t forget to check out the SK-II Future X Smart Store at Shilla Duty Free.