Photography Vee Chin Art Direction Sherli Chong Styling Violet Foo Hair Veronica Ng/Kimage Makeup Benedict Choo, assisted by Neysa, using Laura Mercier Outfit Agnes B
Meet 27-year-old Toh Ziling, co-founder and COO of Re:erth, who wants to inspire you to take the time to enjoy a simple skincare routine.
Toh, a former brand consultant, launched Re:erth (pronounced “reearth”) skincare with four partners in October 2017. It has just six unisex products developed over three years and made from natural ingredients – a purifying bar, cleanser, toner, moisturiser, serum and eye cream.
The star ingredient, Japanese white turmeric, grows in the Kyushu region of Japan and is said to inhibit the breakdown of the skin’s natural hyaluronic acid and to stimulate cell regeneration. It features in the Multi-targeted Elixir ($135), Calming Toner ($87) and Purifying Bar ($35).
“Instead of fretting over every blemish and wrinkle, I hope Re:erth’s minimalistic routine will encourage everyone to embrace the best versions of themselves. Beauty is not just about looking after your skin, but also how you regard yourself. It means acknowledging the artifice of unrealistic beauty standards and relating to ourselves in a healthier way,” says Toh.
Re:erth is available at https://reerth.com.
This story was originally published in the January 2018 issue of Her World magazine.