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Men in Beauty: From knowing nothing about skincare to making Huxley a cult-favourite luxury K-beauty brand

This luxury Korean skincare brand brings a revolutionary new line of botantic-infused products that's simple yet extremely effective
 

The Beauty Virgins

The founders: Takeshi Todoroki and John Eakins, chief marketing officer and managing director respectively of Nord Mason Asia, which distributes Huxley.

Their backgrounds: Todoroki is a former ad executive, and Eakins is a former corporate lawyer. Both were pursuing postgraduate business degrees in Singapore, where they met another student, Hyuck Jeong. The trio went on to found Nord Mason Asia, which distributes K-beauty brand Huxley. None of them knew anything about skincare or beauty, but Huxley’s brand values resonated with them, and they thought: Why not?

The brand: Huxley offers 27 simple,  multifunctional products that are a pleasure to use, thanks to features ranging from the Moroccan-garden scent that infuses every product to the never-greasy, never-sticky textures. The key ingredient is prickly pear cactus, which survives in both extreme heat and freezing cold in the desert, and has the ability to hold water.

Here are some of our favourite Huxley products that will work wonders for your skin.

This story was first published on Her World's June 2019 issue.

Other Men in Beauty stories:

MEN IN BEAUTY: SHINJI YAMASAKI ON HIS SKINCARE LINE THAT PROMISES TO GIVE YOU "MOCHI SKIN"

MEN IN BEAUTY: MEET THE FOUNDER BEHIND THE WORLD'S FIRST PERANAKAN SKINCARE LINE

MEN IN BEAUTY: CLEAN BEAUTY ADVOCATE ERIC TAN OPENS UP ABOUT HIS VEGAN-FRIENDLY JAPANESE SKINCARE LINE

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