Record label and ready-to-wear fashion house Maison Kitsune is branching out into the world of fragrance with "Note de Yuzu," its first ever scent designed by James Heeley.
This isn't the first time that the brand and the English perfumer have joined forces, as they have previously partnered on a line of scented candles.
The brand's first unisex fragrance is designed to capture the bright and colorful energy of Maison Kitsune and is inspired by the English, French and Japanese influences of the label and the perfumer.
The scent opens with notes of yuzu — a Japanese citrus fruit — plus mandarin and grapefruit, matched with a fresh, aquatic touch with sea salt and algae notes. Base notes bring aromas of Haitian vetiver and white musk.
The simple, minimalist bottle features a white label with yellow edging, nodding to the yuzu fruit. It features the name of the fragrance and the names of the two brands.
"Note de Yuzu" is out September 28, 2017 in Maison Kitsune stores and Heeley retailers. Price: €90 for 50ml and €130 for 100ml.