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The Korean beauty brands we hope to see in Singapore

We don't just want any brands, but rather those that offer quality products that go the extra mile to help us with our skipcare

Layer #pink on the blurring nude 무보정 필터링 효과의 #피부블러 프로 테일러 #블러파우더팩트 를 만나보세요. 모공을 감쪽같이 가려주는 것은 물론, 들뜸없이 밀착되어 찬바람 에도 강력한 지속력을 자랑해요. ✔️블러링된 피부 위 아이섀도우 #비유 로 은은하게 피어난 치크와 핑크립 #플리즈드 의 #심쿵 포인트도 잊지마세요. . Makeup Items used SKIN 프로 테일러 #블러파우더팩트 EYE 아이섀도우 코튼 #컴포티드 CHEEK 아이섀도우 코튼 #비유 LIP 노웨어 젠틀매트 #플리즈드 . ✔️이제 #에스쁘아 를 올리브영, 시코르, 아리따움에서도 만나보세요

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Be careful what you wish for. Because when we wished for K-beauty brands like Hera, Mamonde, Pony Effect and Huxley to come to Singapore - they did, as recent as in the past two years. But this wishlist doesn’t have to stop because somehow, the Koreans are always ahead of the curve when it comes to beauty innovations, coming up with new products even before we can complete our 10-step skin routine.

In Korea itself, shopping for beauty goodies is always exciting (and here's how to shop smarter for beauty products when in Korea). Do we want Singapore to be like that? Hell, yeah. More choices are always good for consumers. However, what we really want are not just any brands, but rather the quality products that go the extra mile - either in terms of the product efficacy itself (so that we don’t have to use so many products to achieve our #beautygoals) or brands that actually endeavour to do more for the environment. When we went to Seoul for a recent press trip, we discovered some exciting brands that do just that.

While these brands are only available in Korea right now, we feel they have the potential to expand to Singapore, and when and if they do come here, we will welcome them with open arms.


Nature and beauty matter - that’s the brand ethos of Primera. And perhaps, it’s not difficult to guess that it is an eco-friendly brand that hopes to promote a greener lifestyle among its consumers - and we are all for it.

Packaging is eco-friendly in that the paper it uses ethically sourced. Well, that seems pretty normal for any brand that claims to be eco-conscious, but this brand is so serious about their mission that even the ink that it uses on its print packaging is natural soy ink.

In terms of ingredients, it manufactures products that do not include paraben, synthetic pigments, artificial fragrances; but the brand does caveat that it uses a “minimal amount of artificial chemical ingredients” on its website.

The USP of this brand is in its “sprouting technology”, which was developed by parent company AmorePacific, to harness the best benefits of a bean at germination stage. At this sprouting stage, they found that a seed contains a vital amount of energy that’s supposedly great for new cell growth and has anti-ageing properties.

Primera has a full suite of products from skincare to hair care and body care, include a men’s range, children’s range and home fragrance.

Here are some favourites: 



The brand, pronounced as “I-oh-pei”, prides itself as a ‘lab-based functional skincare brand”. It believes that skin solutions should be individualised based on each person’s skin characteristics and precise skin analysis.

Launched in 1996, the brand launches new products almost every year.

Here are the notable ones:



Espoir is a professional makeup brand that believes in the power of transformation - that women can we whatever they want to be. What we like about it is that while it is considered a professional line, prices remain affordable. For example, liquid foundations cost around 35,000 won ($42) and the most expensive lipstick costs around 23,000 won.