When Masaya Kojima, senior manager of Kanebo’s product development department proudly proclaimed that the brand’s new luxe range – The Exceptional – is skincare that can “make a person happy”, eyes shifted, and brows furrowed. And for good reason too. Skincare can feel enjoyable, yes but can they actually lift spirits? Won’t the results of using the product matter more, in terms of making someone happy?
The key, lies in the texture of the product. The sensorial feeling, Kojima explains. In using a skincare product with incredible texture, our minds subconsciously release dopamine, also known as “the reward” chemical. It’s the hormone that’s produced in pleasurable situations, like when you bite into your favourite food, or when you get your paycheck at the end of the month. And in producing dopamine, your body senses that you’re at ease – and the skin repair process can be expedited.
So what makes for a great texture? According to Kanebo’s research, a cream, for example, can’t be too greasy, or too lightweight (that it blends out into nothing). It can’t sit heavy on the skin, nor should it leave a tacky finish. How the product glides is also crucial – it shouldn’t drag the skin, and it shouldn’t absorb too quickly, leaving you spreading the product in a scurry.
The universally-loved texture is silky, glides beautifully on the skin, and veils it thinly. And that’s exactly what The Cream from The Exceptional range feels like. It’s balanced in every sense – creamy, yet somewhat airy; lightweight, yet doesn’t “evaporate” into nothing. In a word, it feels luxurious. And you feel happy using it. Kojima was right.
There are two other products from the range, The Lotion (a toner) and The Emulsion (a serum). They both serve to prep the skin for the crown jewel, The Cream. All three products are made with a “skin-tuning” Chrono Beauty concept developed and used by Kanebo for the past few decades. It’s the idea of catering to your skin’s needs – for example, if you’re going to be out in the sun for long periods of time, your skincare needs to have UV protection.
For The Exceptional, however, Kanebo has found a way to infuse create the best formula with the best ingredients, from data accumulated all over the years using Chrono Beauty. It’s a streamlined anti-ageing skincare regime that doesn’t require you to pile on the firming serums and creams – these three products cover all ground for ageing skin concerns, be it dullness, sagging, fine lines, wrinkles, etc. Which is why Kojima says these the three products that can be used for people in their twenties, all the way to their sixties. Call it an investment in a "lifetime" routine, if you may.
You can credit the range’s all-in-one capabilities its secret ingredient, the Clear Botanical Complex. It’s a special concoction that’s made of pear juice ferment filtrate, watercress and geranium extract – all meant to nourish and replenish any nutrient loss from your skin to keep it as supple and healthy as possible.
So yes, can skincare make you happy? For sure.
Kanebo The Exceptional, $350 - $1,800