From The Straits Times    |

innisfree-free-my-palette-customise-any-way-you-want

Photography Wong Wei Liang Art Direction Sherli Chong

 

By introducing a blank compact which you fill with what you need and what you want, the Korean cosmetics brand has officially ended the cycle of makeup palettes that pile up unused, unsuitable, with tons of unnecessary, what-were-they-thinking colours. My Palette works in a more democratic way.

 

First, decide what you want in your compact. Choose from 134 colours of makeup in seven categories – eyebrow powder, eyeshadow, blusher, highlighter, contour powder, colour corrector and concealer. Then, pick the size of palette you need to hold four, eight or 18 items (a magnetic base keeps everything in place).

 

READ MORE: The best all-in-one nude eyeshadow palettes for your everyday makeup look

 

Empty palettes are $10-$17 each; makeup items are $8-$11 each. To give you a head start, we have four options here, using 26 colours.

 

The Everyday Palette

innisfree-free-my-palette-customise-any-way-you-want

Clockwise from left: #03 My Blusher, $11. #03 My Color Corrector, $11. #03 My Eyebrow, $8. #11 My Eyeshadow (Matte), $8. #24 My Eyeshadow (Matte), $8. #19 My Eyeshadow (Matte), $8. #01 My Concealer, $11.

 

Date Night

innisfree-free-my-palette-customise-any-way-you-want

Clockwise from left: #05 My Eyebrow, $8. #14 My Eyeshadow (Matte), $8. #01 My Highlighter (Cream), $11. #25 My Eyeshadow (Shimmer), $8. #21 My Eyeshadow (Shimmer), $8. #07 My Blusher, $11.

 

READ MORE: 6 blushers that are going to last all day and night on your skin

 

Neutrals for Work

innisfree-free-my-palette-customise-any-way-you-want

Clockwise from left: #01 My Blusher (Cream), $11. #02 My Eyebrow, $8. #08 My Eyeshadow (Shimmer), $8. #21 My Eyeshadow (Matte), $8. #12 My Eyeshadow (Matte), $8. #02 My Concealer, $11. #01 My Color Corrector, $11.

 

Bold Colours and Glitter for Party Time

innisfree-free-my-palette-customise-any-way-you-want

From left, top to bottom: #03 My Contouring, $11. #31 My Eyeshadow (Shimmer), $8. #32, My Eyeshadow (Shimmer), $8. #01 My Highlighter, $11. #01 My Eyeshadow (Glitter), $8. #19 My Eyeshadow (Glitter), $8.

 

READ MORE: 5 beauty looks millenials can wear to work based on your personality

 

This story first appeared in the November 2017 issue of Her World magazine.