The last thing you want when you get your hair coloured is to be disappointed by the lack of colour choices a salon has. You’re now back to square one, looking for another hair salon to address your colour needs.
This lack of colour choice is more common than you’d think. That’s because most hair salons typically stock one brand or one range of professional hair colour. Using what’s available, they then try to create as many colours as they can. And sometimes, there just isn’t enough from this palette to play with.
Enter Shiseido Professional’s latest colour-mixing concept – Color Mixology. With an intimate understanding of its consumers, the Japanese haircare expert wants to be able to provide you with any hair colour you wish for, available at any of its Shiseido Professional salons.
The idea is that your hair can be any colour you can imagine, in the same way you want to live your life in every way possible. You can Be Any Colour you want. And Be Who You Want To Be.
What is Color Mixology?
Instead of simply using different colours from a single Shiseido Professional hair colour range, Color Mixology brings together the rich colours of four Shiseido Professional hair colour ranges: Primience, Primience Enrich, Colormuse by Primience, and the new Primience Enrich Non-alkaline to mix and create a new shade (or shades) for you.
It is the art of mixing colours, the same way mixologists create the best cocktails based on their customers’ tastes. This is tailor-made colour, just for you, inspired by the individual nuances of your lifestyle – no matter what your gender, age or job.
Get to know Shiseido Professional’s hair colour ranges
Primience hair colour, infused with S-hyaluronic acid and a Duplex Penetration-enhancing Agent, promises to soften and enhance your facial features by leaving hair supple and hydrated, and bringing out hair’s natural shine.
And, did you know that not every professional colour formula is able to cover grey hair? Shiseido Professional offers Primience Enrich, a range of colours perfected to strengthen mature hair and cover greys effectively. The brand also offers a non-alkaline version of the range.
Colormuse by Primience features 12 highly vivid colours to get you the bold, stand-out colours you want (think pink).
Styles That Inspire
In the spirit of customisation, Color Mixology by Shiseido Professional offers these colour looks to guide you: Season Styles is inspired by the runways, while Beauty Innovator Collection is influenced by street style and features the latest colour looks for the season.
The Look: Color Refresh for PMEBs
Color Refresh is about looking professional and stylish at the same time. The look features subtle highlights of your favourite hues on your hair. Think a hint of blue in an all-over brown bob. The look was created with the use of Shiseido Professional Primience and Colormuse by Primience.
The Look: Color Addict for HENRYs
Meet the HENRYs – High Earners Not Rich Yet. You are the young affluent. Educated and socially connected, you are a taste-maker, and your unique hair colour completes your look and helps you stand out.
For you, Shiseido Professional prescribes colours from the Colormuse by Primience line. Knowing that you may want to switch up your hair colour frequently, this highly moisturising colour range features an exclusive Color Remover that allows you to change your hair colour with minimal hair damage.
The Look: Rainbow at Dusk for WHIPs
Standing for Women who are Hot and In their Prime, you are stable and reliable in mind, body, soul – and in the bank. Rainbow at Dusk uses Primience and Primience Enrich. Colours from Primience enhances your skin tone while Primience Enrich, featuring nine intense hues, creates long-lasting shades that leave hair deeply hydrated.
The Look: The Glow Up for SAHMs
For the woman who’s taken on the toughest job in the world, Shiseido Professional launches its latest Primience Enrich Non-alkaline range for Stay At Home Mums who need their hair colour to look great, yet with minimal effort.
In order to reduce the degree of hair damage, this alkaline-free formula does not use ingredients like ammonia, ethanolamine (MEA) and ammonium bicarbonate. At the same time, it helps repair damaged hair, while creating a healthy, glossy appearance.
Shiseido Professional Color Mixology key participating salons:
Walking On Sunshine, #03-07 Orchard Central
E Jean Hair Beauty & Design, #02-312 Elias Mall
Shinka, Block 53 Ang Mo Kio Ave 3
M Plus, #05-26 Tampines 1 Mall
Reds Hairdressing, #02-354/355 Suntec City Mall
Shunji Matsuo Hair Studio, #05-23 Ngee Ann City Tower B
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