From The Straits Times    |
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Photo: Cle de Peau Beaute

To Cle de Peau Beaute, the popular skincare term “anti-ageing” doesn’t mean to look younger than your age. To them, it simply means to look your age, but great. And to do so, the brand tapped into a theory that they developed: Skin Intelligence.

Here’s how Skin Intelligence works. Cle de Peau Beaute aspires to bring out our skin’s radiance by having their products, and our skin, work hand-in-hand to be the most beautiful as we age. So, instead of trying to erase the signs of ageing entirely, and/or freezing features, the reformulated products bestsellers from the line seeks to embrace the natural look of age, by improving them – that means, improved skin texture, contours and skin tone – so you look healthy and radiant, than “young for your age”. 

The new Key Radiance Care range (that boasts new formulas and new packaging) acts on the idea of holistic, and sustainable beauty. To put it simply, beauty, and beauty products, that grow with you. Every product is infused with the new Skin-Empowering Illuminator Complex, to keep your skin radiant and supple

Here are some star products for your holistic beauty ritual:

The Serum

Photo: Cle de Peau Beaute

Unconventional, but Cle de Peau Beaute recommends The Serum ($380) as the first step of your skincare routine.

It’s designed to “awaken” Skin Intelligence by activating the skin’s regenerative power, while stimulating it bring out its inner glow. You can thank the added algae complex – Kelpex – for that. 

Hydro-Softening Lotion and Hydro-Clarifying Lotion

Photo: Cle de Peau Beaute

Two different formulas that cater to different skin needs. Moisture-rich Hydro-Softening one gives dry, parched skin the shot of hydration it needs, while the Hydro-Clarifying variant to balance out oilier skins ($180 each). Both help to soothe dryness and rough patches, for skin that feels smooth and dewy (even without makeup). In the long run, Cle de Peau Beaute promises skin that’s re-plumped, with visibly diminished pores. 

The Lotions nuture Skin Intelligence – they help to improve skin texture for a brighter complexion. They come as the step after The Serum.

Protective/ Intensive Fortifying Emulsion and Cream

Photo: Cle de Peau Beaute. L – Protective range, R – Intensive range

The Fortifying Emulsion and Cream come in two different formulas too, for day and night use. Protective range for the day ($190 each), Intensive range for the night ($210).

What’s special about these products is their Time-Tune feature – whereby the product works with your skin’s circadian rhythm. That means, day products work best when there’s higher sebum production, where skin is on high alert against UV and pollution.

The vice versa – night products work best when we’re asleep, where our skin is a little more relaxed and under lesser pressure from environmental pollutants. 

These products help skin to boost Skin Intelligence by building resilience over time, as well as bring out its inner glow – remember that hand-in-hand partnership we’re talking about? This is it. 

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