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Men in Beauty: Clean beauty advocate Eric Tan opens up about his vegan-friendly Japanese skincare line

Some 2,000 harmful and/or questionable ingredients were banned in IRÉN's products, so you don't have to worry about what you put on your face
 

The Clean-beauty advocate

The founder: Eric Tan, CEO of Ikeda Group and founder of IRÉN.

His background: As a spa owner, Tan never thought of venturing into skincare until his wife struggled to find the right products for her eczema flareups.

“Nothing worked except a lab sample a scientist from A*Star gave me, which instantly calmed her skin,” he says. Wanting to bring the product to more people, Tan collaborated with A*Star to launch IRÉN.

The brand: Targeting millennials interested in brand activism, IRÉN's top priority is to keep its formulas clean and toxin-free. ”

We studied thousands of ingredients and banned a total of 2,000 harmful, controversial or questionable ones,” says Tan. IRÉN is also vegan-friendly and isn’t tested on animals.

The products use an encapsulation technology that keeps the active ingredients fresh and controls how deeply the ingredients penetrate before they are released into the skin.

These are the star products you need to check out: 

This story was first published on Her World's June 2019 issue.

Other Men in Beauty stories:

MEN IN BEAUTY: SHINJI YAMASAKI ON HIS SKINCARE LINE THAT PROMISES TO GIVE YOU "MOCHI SKIN"

MEN IN BEAUTY: MEET THE FOUNDER BEHIND THE WORLD'S FIRST PERANAKAN SKINCARE LINE

MEN IN BEAUTY: FROM KNOWING NOTHING ABOUT SKINCARE TO MAKING HUXLEY A CULT-FAVOURITE LUXURY K-BEAUTY BRAND

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