From The Straits Times    |

When followers can be bought by the thousands and everyone seems to have their fingers in every pie and posting visually stunning, yet less-than-informative, in-your-face photos or videos asking you to buy their products, it can be difficult to sieve out the duds.

So we put together a list of the beauty brands founded by influencers, whose products are actually worth buying, because of the rave reviews from people who’ve used them, and of course, the influencer’s reputation.

Coach ID Lanyard
Now $75
Original price: $168
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Jabra Elite 4 Wireless Earbuds
Now $88
Original price: $162
Shop Now
BaByliss Air Pro 2300
Now $63
Original price: $144
Shop Now
Abib Collagen Eye Patch
Now $19
Original price: $35
Shop Now