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According to a research commissioned by Procter & Gamble and conducted in recent years by Professor Nancy Etcoff, an assistant clinical professor of psychology at Harvard University, it was established that people perceived women who wear (an appropriate amount of) makeup to be more competent and reliable.

In addition, a CoverGirl-endorsed study also revealed that your preferred lipstick colour also goes a long way in influencing the kind of personality traits associated with you. Here’s what your favourite lip colour is saying about you:


Bold Reds

Women who wear bold red lipstick are often perceived more risk-taking.

They are also thought to be more sociable, more likely to go on dates and more likely to be out painting the town, well, red.

We like Marc Jacobs Beauty Le Marc Lip Creme Lipstick in 200 Oh Miley, $46, a neutral red that works well for all skin tones.

Plus, it has a creamy texture that glides on smoothly, doesn’t sink into fine lines and lasts all day.


Pretty Pinks

Like your red-loving counterparts, women who reach for pink lipsticks are thought to be highly sociable as well.

The difference? Power, because senior female executives are more likely to own pink lipsticks than junior level executives.

One of our favourites is Lancôme L’Absolu Rouge Drama Matte Lipstick in 313 Rose Fulminante, $49, a vibrant hibiscus pink that makes your lips pop.


Neutral Nudes

Women who have a penchant for flesh-toned shades come across as warm and caring.

This could be the reason why many women opt for a natural nude lipstick on first dates instead of something bolder.

For the ultimate in comfort and pigments, get your hands on the Shiseido VisionAiry Gel Lipstick in 201 Cyber Beige, $36.

 Its triple gel technology ensures that the formula is ultra-fine and lightweight while coating lips in saturated pigments without drying lips out.


Deep Plums

Similar to women who wear pink lipsticks, you are perceived to be sociable.

However, you also have an independent side that revels in having some quality me-time every now and then.

You’re also thought to be reliable and ambitious. Try NYX Professional Makeup Suede Matte Lipstick in Girl, Bye, $16, which promises head-turning pigments in a sumptuously smooth coverage.