One of the biggest beauty brands in Korea is opening its biggest flagship store right in Singapore. Etude House, which is famous for all things girly and fun, has transformed a significant corner of Wisma Atria to a princess enclave of sorts.

The brand’s biggest flagship store in the world has a princess carriage, photo booth, and plush makeup corners fit for royalty. To top it off, the brand is launching a brand new Disney collection befitting of a queen.

Etude House’s Disney Princess Collection features a mix of old and new products. Divided into different Disney Princesses such as Snow White and Cinderella, each collection contains products that the fictional characters may actually use!

Each limited edition product is also packaged in a “storybook”, imitating how these childhood fairytales started. The collection is quite a sight to behold, with only two products (the BB cream and mascara) repackaged from existing collections.

My favourite of the lot is Princess Belle’s Rose Cheek Blusher. The pigmented shimmer is embossed in a lovely rose petal, and the shade in Coral Rose is just simply gorgeous beyond words. Despite looking like a like a light shade of pink, the actual colour is a warm rouge with a tinge of coral. When applied, the colour is also iridescent, making the blush extremely blendable and easy to wear.

Meanwhile, the Snow White collection features the brand’s Precious Mineral BB Cream Blooming Fit, a brightening and anti-ageing BB cream said to provide radiant coverage without cakiness. Pair it with the highly pigmented Apple Red Lips, and you might actually be on your way to looking like the real princess herself.

The rest of the collection is made up of two lipsticks, three eyeshadows, four nail polish sets (complete with accompanying embellishments!), and a mascara.

p.s. From one princess to another, this limited edition set is only sold at the new flagship store, and I hear that stocks are really limited!

Etude House Disney Princess Collection is available from the Etude House Flagship store at Wisma Atria. For more information, visit and follow the brand on Facebook.