The beauty sphere is buzzing with news that Gossip Girl’s Queen Bee Blair Waldorf is the new global face of Biotherm.

Played with witchy glee by real-life sweetheart Leighton Meester, the 27-year-old starlet is poised to rival fellow Gossip Girl alumni and fashion darling Blake Lively in raking in media attention. 

Leighton says that her role as Biotherm’s new ambassador is “empowering”, and feels “very lucky to be part of the brand.”

Keep an eye out for Leighton in Biotherm’s campaigns slated for early 2014, in which she will front ads for beloved Biotherm staples like the Aquasource hydrating range.

For now, here’s a sneak peek at the first promo visuals released by the brand, in which the lovely Leighton is seen in refreshingly minimal makeup – a far cry from the heavily smoked eyes and lacquered lips of her Gossip Girl persona. We’re coveting her enviably dewy complexion!

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For more on Biotherm, visit www.biothermsg.com and their Facebook page. 

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