If you haven’t already heard, Korean actress Yoon Eun Hye will be attending Singapore Fashion Week (SFW) in May.

Some context for occasional K-Drama watchers: You’ll recognise this K-Princess from dramas Goong, Coffee Prince and I Miss You (ChunHye shippers, where you at!).

For the crowd that’s still confused, a colleague described her as the Korean equivalent of Hollywood’s Jennifer Lawrence. Eun Hye’s been around for much longer, but just go with that.

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Image: Yoon Eun Hye’s Weibo account

A familiar face to the fashion and beauty scene – this girl has some huge endorsements and was just cosying up to Vanessa Bruno awhile back – Eun Hye will be attending the L’Oreal Professionnel show at SFW as the brand’s spokesperson.

Okay so, eager fans, whip out your notebooks, because here’s what you need to know: The actress will be in Singapore for one day only, on May 14 – mark your calendars, check the flight schedule, and book your maxi cabs, now.

Much of her afternoon however, will be spent at the Tent@Orchard just in front of Ngee Ann City, where the show is happening. We’ll be keeping you updated, of course.

If you’re here for details on her look for the day, L’Oreal Professionnel has remained tight-lipped on the whole thing (we imagine folders marked confidential and everything – strictly no spoilers!).

They’ve left us with a little teaser or two, though. Eun Hye will be sporting one of the trendy Korean hairdos the brand will be unveiling during the show.

You’ll be able to guess what some of the looks may be from this sneaky video the brand uploaded a few days back – glamorous curls, straight hair, bangs and naturally wavy ends. Any guesses yet? (Some smart googling will show you this, too.)

We’ll keep watching.


L’Oreal Professionnel, official hair partner for @SingaporeFashionWeek, brings you the hottest Korean celebrity. Being at the forefront of fashion trends, @lorealprofsg launches the most sought-after hairstyle of the season made possible only by your hairdressers. She is the darling of K-drama starring in popular series like Princess Hours, Coffee Prince and Missing You. This is only just the beginning. Who is she?#LiveLikeaKStar #LorealProfsgxSGFW #LorealProfsg #hairtrend #hair #beauty #koreantrend #koreanhair #koreanstyles

Posted by L’Oréal Professionnel on Saturday, 4 April 2015