Lee Sung Kyoung, one of Laneige’s ambassadors, and the face of the Laneige Layering Cover Cushion & Concealing Base.
When it comes to cushion compacts, Laneige’s offerings rank pretty high up there on the wish list for beauty junkies. Since the launch of its first cushion – the Snow BB Soothing Cushion – in 2012, Korean beauty brand Laneige has continued to create new cushion offerings to address different skin needs and issues, and currently offers four other cushion foundations: the Powder Fit Cushion, BB Cushion – Anti-aging, BB Cushion – Pore Control and BB Cushion – Whitening.
Laneige Layering Cover Cushion & Concealing Base – the flip cover holds the concealer and the foundation sits in its usual spot
With the trend in makeup finishes moving from the dewy, moist skin look to something more natural looking, still radiant but also semi-matte, the brand launches its latest offering, the Layering Cover Cushion & Concealing Base. It features a foundation on one side and a concealer on the other. The concealer comes in half a shade lighter than the concealer to not only conceal blemishes but also brighten your complexion at the same time.
These two formulas come in blendable textures that allow you to layer them in any way without leaving your skin patchy.
Use the tip of the applicator puff for the concealer, and the bigger portion is for the application of the foundation
The cushion compact also comes with an applicator that has two sections, one part for the concealer, and the other for the foundation. These two parts come in different textures: it holds more product and gives you more coverage for the concealer, and a medium coverage and smoother application for the foundation.
At the press conference: The stores in Singapore will carry seven shades out of the eight available; you will not be able to get #11 here and that happens to be the lightest shade.
The new cushion was unveiled at a launch party in The St. Regis Kuala Lumpur, with press from Brunei, China, Hong Kong, Indonesia, Malaysia, Taiwan, Thailand and South Korea, Singapore and Vietnam out in full force.
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Makeup demonstration by Korean celebrity makeup artist Park Tae Yun
The day started with an introduction about the new cushion innovation by Suji Yoon, Laneige Make Up Brand manager and was followed by makeup demonstration by Korean celebrity makeup artist Park Tae Yun who showed the different ways you can use the Laneige Layering Cover Cushion. After which, members of the press and media were treated to a makeup session where everyone got to try the 2-in-1 cushion formulas on their skin.
Beauty, fashion and lifestyle influencer Mongchin Yeoh getting her makeup done
While I usually use shade #21 for the other cushions from Laneige, a Malaysia-based Laneige makeup artist who did my makeup and picked shade #23 for my skin tone. She explained that the pigments for the Layering Cover Cushion are rosier for the lighter tones and therefore I would need a shade darker. And she was right, #21 looked a tad too fair on my face while #23 was just right.
A hairstyling session followed after, and pictures were taken as memento.
Lee Sung Kyoung with the backstage makeup backdrop.
In the evening, guests were immersed in a world of Laneige makeup with its cushion concept conveyed through a series of IG-backdrop-perfect set-ups.Among them, a giant-size version of the Layering Cover Cushion that looks like a clamshell, a GIF-booth and a backstage makeup setup with Laneige’s makeup products carefully laid out.
Beautiful people at the GIF booth: The Singapore Laneige and media team.
The night proceeded with more makeup demonstrations and was not completed without Lee Sung Kyoung, the face of the Laneige Layering Cover Cushion & Concealing Base who made an appearance as guests wined and dined.
Three makeup artists including Park Tae Yun create different looks with the Layering Cover Cushion.
Lee Sung Kyoung sharing her thoughts on the new Laneige cushion.
Laneige Layering Cover Cushion & Concealing Base ($43) is now available all Laneige boutiques and stores. Refills will be available for purchase in May.
Photos and videos: Laneige