The Lancôme has launched the Golden Riviera Star Bronzer and a new colour, Golden Riviera, for the Lancôme's In Love nail polish. Image: Lancôme
For the Summer 2014 season, the luxury brand has presented a makeup collection reminiscent of sand, surf and sun. Canadian supermodel Daria Werbowy is the face of the new line.
In contrast to Chanel's latest summer collection, with its bright pink hues and pastels, the new Lancôme line is based on sun-kissed golden hues and darker blue tones, all of which call to mind the summery decor of a seaside resort.
The star item in this new collection is the Golden Riviera Star Bronzer in Rose Méditerranée. The compact is pressed with the design of the iconic Lancôme rose and comes with its own Kabuki brush.
The brand has also introduced a new color for its In Love lip gloss, a golden and shimmery hue that takes the name of the collection: "Golden Riviera." Likewise, Lancôme's In Love nail polish will be available in three new shades this summer: Golden Riviera, to match the lip gloss, as well as Nuit d'Azur and Marine Chic, both shades of blue.
The Lancôme Golden Riviera collection will be modeled in campaigns by Daria Werbowy, who has posed for Isabel Marant, Mango and Balenciaga, among other brands. For the latter campaign, the supermodel worked with fashion photography duo Mert Alas and Marcus Piggott.
The new makeup line will be available from June 2 at prices ranging from €17 (around S$28) for the nail polish to €50 (around S$87) for the bronzer. -AFP RELAXNEWS