Korean skincare brand Belif opens flagship store in Singapore

Many people are now looking to South Korea for constant beauty innovations. One budding brand, Belif, has come through by combining traditional herbal treatments with science to deliver the vitality of nature to skin.

First introduced in Korea by LG Household and Healthcare in 2010, Belif boosts skincare and body products for women, men and even babies. Priding itself in being a truthful cosmetic brand, its products are formulated from the herbal recipes and philosophies of respected botanist and herbalist, Duncan Napier. Napier was the first to open a herbal clinic and shop in Scotland in 1860 where herbal treatments are considered an important form of traditional natural therapy. Today, Belif has inherited Napier’s 150 years of history and formulates products free of harmful ingredients.

Try these star products:

	Belif The true cream – aqua bomb, $54 for 50ml For instant hydration Formulated with Napier’s aqua formula containing Lady’s Mantle, this refreshing gel cream will instantly give your dry skin a soothing boost of moisture.
	Belif The true cream –moisturizing bomb, $54 for 50ml For dry skin This luxurious cream is said to be able to provide up to 26 hours of non-stop moisture. It contains a hydrating agent, the Comfrey Leaf, which replenishes moisture deep into the skin, leaving it soft and supple.
	Hungarian water essence, $57 for 75ml For healthier-looking skin Popular for transforming dull skin into glowing, healthy-looking skin, this essence was inspired by “Hungarian Water” which is said to have helped maintain Hungarian Queen Elizabeth’s beauty into old age. Use two to three pumps after toning on your face and neck.
	The true anti-aging essence, $57 for 75ml For anti-ageing and prevention of oxidation This essence comprises of two layers –Calendula’s moisturising whipping cream and Acai Berry’s antioxidant essence –to help keep ageing in check. The two layers stay naturally separated, so shake before use and apply after toner.