You have to be patient with Kenzo’s latest fragrance, World. It’s not going to blow you away at first whiff. In fact, it may leave you wondering if you like or loathe it. But give the EDP a few minutes to settle, then see where it takes you as the notes develop.

Don’t expect it to be conventionally feminine, though; its quirky, eye-like bottle with a black rubber cap is your first clue that it isn’t your typical fragrance. What it is: a multifaceted scent created by world-famous perfumer Francis Kurkdjian for the versatile, energetic modern woman.

A floral explosion of peony and Egyptian jasmine with amber, it is sensual and voluptuous, with a sweetness that lingers and pleases the nose without suffocating your senses. Amber notes, more common in men’s fragrances than women’s, are another draw for us.

World is longwearing, yet not overwhelming. It’s fresh and fruity, yet not zesty. It’s sweet and floral, yet not cloying. It goes back and forth between fruity and floral, and we can’t get enough of it.

Kenzo World is the first fragrance conceptualised by the brand’s artistic directors,  Humberto Leon and Carol Lim, who collaborated with Francis Kurkdjian to create the scent.

Kenzo’s eye motif debuted in the fashion house’s F/W ’13 collection.

Kenzo World EDP costs $96 for 30ml, $133 for 50ml, and $164 for 75ml.


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This story first appeared in the October 2017 issue of Her World magazine.