Keep lines and wrinkles at bay with these anti-ageing productsIt’s often said that a ‘the sooner the better’ approach is best adopted when it comes to anti-ageing products. This isn’t really the case – there is no point smearing a thick cream on oily teenage skin. Instead it’s best to listen to listen to what your body needs.

Women in their 20s tend to start losing volume in the skin, or so-called baby fat. At first this is a good thing as it leads to stream-lined looks, but by 40 skin is up to 40% less plump. Earlier than that dryness and wrinkles can be a problem, which is why it’s important to tackle specific problems as they arise.

First up, it’s important to use sun protection and develop a regular cleanse, tone and moisturising routine. Once that’s in place Kiehl’s Midnight Recovery Concentrate is a good product to add to your regime. This is light enough to be used by young skin and is applied every evening, before bed. Simply smooth in a few drops and the 99.8% naturally-derived ingredients will inject moisture back into skin. It’s paraben free and over time helps stave off the early signs of ageing by boosting radiance. This product can help even out skin tone and ease dehydrated skin too, so it is a good option for those who are just starting to consider anti-ageing protection.

Those in their 30s might start to see fine lines appearing at the eyes and around the mouth. Kiehl’s Powerful Strength Line-Reducing Concentrate works to ease the look of these and boasts 10.5% vitamin C. As well as making wrinkles less apparent it is moisturising and works to even out the skin’s texture, which is a plus point when it comes to those in this age group. It’s also advisable to use a special eye cream around this time, such as Eve Lom’s offering which helps cut puffiness and even out tone. Decléor Expression De L’age Relaxing Eye Cream was created especially for women in their 30s and it includes bio-retinol and Hibiscus Extract to smooth out expression lines.

Those who are a little older might want something with an extra punch. Clarins Super Restorative Total Eye Concentrate was created especially for those over 50 and helps reactivate the production of collagen to give skin a fuller appearance.

It’s important to remember that other lifestyle factors can affect the skin. Not drinking enough water, external pollutants and stress all speed up the signs of ageing, something La Prairie’s Anti-Aging Stress Cream was developed with in mind. It aims to reduce puffiness, fine lines and wrinkles and boost elasticity and hydration. Prolonged use should make the skin denser and fuller too, as well as even skin tone. It’s marketed as yoga for the skin and it’s advisable to use alongside the Anti-Aging Longevity Serum which guards against premature ageing.

Regular face scrubs and masks can also keep skin looking younger. Whatever your age we would recommend trying out Dermalogica’s Multivitamin Power Recovery Masque. It’s specially developed for skin which needs a pick-me-up, with vitamins A, C and E included to battle the signs of ageing. The hydrating properties will also ease fine lines and wrinkles and make skin look plumper.